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About Us

Meet Some of Our Top Gamification Experts

Our multi-disciplinary team has a decade-long track record of working with clients worldwide. They are considered the best Octalysis practitioners in the world and have deep knowledge of behavioral design, gamification, as well as the experience economy and strategy. Many are also experts in UIUX design and excel in guiding clients and their development teams in launching truly engaging products and services.

A product team working around a table, with the Octalysis octagon on a glass panel behind them

Our experts

USA/Taiwan

Founding Partner & Chairman

Yu-kai Chou

Featured projects: Microsoft, Coca-Cola, Uber, Ethereum, Shopify, Samsung, MrBeast

SpainVenezuela

Head of Engagement Strategy Europe

Rob Alvarez

Featured projects: P&G, Amazon Despega, Coca-Cola, Supercell, EFMD, IE Business School

Italy

Senior Gamification Designer

Sergio Ligato

Featured projects: Pfizer, HTC VIVE, Astana Hub, SplashLearn, Challengermode, Ethereum, The Family Office

Bulgaria

Associate Partner – Eastern Europe

Ivan Milev

Featured projects: Microsoft, HTC VIVE, Astana Hub, Mastercard, Johnson & Johnson, Decentral, Amadeus, +2 more

GermanyTaiwan

Head of Client Engagement

Han-fang Cheng

Featured projects: DBS, HTC VIVE, Microsoft Edge, SplashLearn, Ethereum, MrBeast, Proofpoint, Saiens

Finance & Operations

  • 100%

    Positive Client Feedback

  • 175+

    Clients Worldwide

  • 34

    Countries Implemented

The Octalysis Group

Already have a project in mind? Let’s work together!

Our team will listen to your engagement challenges and decide if we are the best match.

Talk to Us

Case studies

Measured results from our client work

See all 14 case studies

Hospitality

Hospitality Conversion Gamification

The Octalysis Group created a new industry standard for hospitality and travel booking platforms.

33.4%Increase in gross bookings

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue

Contact
The Octalysis Group

For an immediate response, please send us an email via:
joris@octalysisgroup.com

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