
Founding Partner & Chairman
Yu-kai Chou
Featured projects: Microsoft, Coca-Cola, Uber, Ethereum, Shopify, Samsung, MrBeast
Our multi-disciplinary team has a decade-long track record of working with clients worldwide. They are considered the best Octalysis practitioners in the world and have deep knowledge of behavioral design, gamification, as well as the experience economy and strategy. Many are also experts in UIUX design and excel in guiding clients and their development teams in launching truly engaging products and services.


Founding Partner & Chairman
Featured projects: Microsoft, Coca-Cola, Uber, Ethereum, Shopify, Samsung, MrBeast

Founding Partner & CEO
Featured projects: Booking.com, Porsche, P&G, Pfizer, LATAM Airlines, Microsoft, DBS, +10 more

Lead Octalysis Consultant
Featured projects: Microsoft, HTC VIVE, Verizon, Salesforce, TOTEM, Walgreens, MrBeast



Head of Engagement Strategy Europe
Featured projects: P&G, Amazon Despega, Coca-Cola, Supercell, EFMD, IE Business School

Senior Gamification Designer
Featured projects: Pfizer, HTC VIVE, Astana Hub, SplashLearn, Challengermode, Ethereum, The Family Office


Associate Partner – Eastern Europe
Featured projects: Microsoft, HTC VIVE, Astana Hub, Mastercard, Johnson & Johnson, Decentral, Amadeus, +2 more

Senior Gamification Designer
Featured projects: Microsoft, DBS, Poo-Pourri, Takeda, ING

Senior Gamification Designer
Featured projects: Booking.com, Poo-Pourri, Salesforce, ING, BibleProject



Head of Client Engagement
Featured projects: DBS, HTC VIVE, Microsoft Edge, SplashLearn, Ethereum, MrBeast, Proofpoint, Saiens

Senior Gamification Designer
Featured projects: Microsoft, HTC VIVE

Senior Gamification Designer
Featured projects: Microsoft, CAIXA, HTC VIVE, Novartis, Walgreens, Takeda

Gamification Designer
Featured projects: Novartis, Stand Together, MrBeast


Senior UX/UI and Gamification Designer
Featured projects: Microsoft, Coca-Cola, Nubank, MrBeast


Global Support Lead


Head of Finance
100%
Positive Client Feedback
175+
Clients Worldwide
34
Countries Implemented
Our team will listen to your engagement challenges and decide if we are the best match.
Talk to UsCase studies


Hospitality
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings


Loyalty
Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.
+153%Increase in credit card acquisitions


Fast-moving Consumer Goods
Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.
+28.6%Increase in sales revenue
Thank you. Your message has been sent and we will reply soon.