Education And Technology
Gamified Learning Platform
Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.
90%+Learners actively progressing
Founding Partner & Chairman
Yu-kai Chou
USA/Taiwan
Key Thematics
Regions Impacted
Featured Projects
About Yu-kai
“Never let users accidentally stumble upon a bad experience. Everything they could possibly do should lead to a good experience.”
Yu-kai Chou is a Pioneer Designer and International Keynote Speaker on Gamification and Behavioral Design. He started his work in the industry in 2003, one of the earliest in the field.
He is the Founding Partner of the premium design consultancy The Octalysis Group.
Yu-kai is the Original Creator of the Octalysis Framework and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards, which sold over 100,000 copies and is referenced by over 4,000 Ph.D. Thesis and Academic Journals.
He is also the author of 10,000 Hours of Play: Unlock Your Real Life Legendary Success.
Yu-kai has been a regular speaker/lecturer at organizations like Harvard/Stanford/Oxford, Tesla, Google, IDEO, LEGO, BCG, the governments of UK, Singapore, Kingdom of Bahrain, and many more.
His design work has empowered over 1.5 Billion users, and he was rated #1 among the “Top 100 Gamification Gurus in the World” 3 out of 4 years by the Gamification World Congress and the Gamification Europe Conference.
Formerly, Yu-kai was Head of Creative Labs as well as Head of Digital Commerce for HTC VIVE, where he led early innovation in virtual and augmented reality (VR/AR) and the Metaverse.
He was also the Chief Experience Officer of the Blockchain company Decentral, working with the Co-Founder of Ethereum, Anthony Di Iorio, to design Blockchain experiences.
Yu-kai is also the Guild Leader of Octalysis Prime, a Gamified learning platform where he shares all his research with 30K+ members.
He is a Fellow for the London-based Royal Society of Arts, Knighted by His Imperial Highness King Yi Seok of the Joseon Imperial Family of Korea, and a Council Member of the Taipei Smart City Council.
Yu-kai’s work has been featured in publications such as Forbes, Business Insider, PBS, and many more.
Yu-kai is a proud follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, rating high quality movies, though he rarely has time for these hobbies.
Yu-kai is the proud father of his three children, Symphony, Harmony, and Cello.
What industry leaders say about Yu-kai
Yu-kai and his team are the masters of the gamification domain. We believe gamification will be at the forefront of many enterprise and B2C software and Octalysis is leading this movement. We recommend them to anyone looking to gamify their product or service in a meaningful, engaging and fun way.
Anthony Di IorioCo-Founder of Ethereum and CEO of DecentralAt the cutting edge of the field of behavioral design
Nir EyalAuthor of Hooked, How to Build Habit-Forming Products
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