In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns. What about pull marketing campaigns? These aim to get customers to...
THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to...
Most businesses are struggling to create happy and motivated people in the workplace. Unfortunately, this is not a new phenomenon. In fact, workers have been disengaged at work for decades. Despite an avalanche of products to make work more efficient and more engaging, the dismal...
Gamification is no longer a buzzword. Over the years, more and more businesses have adopted creative ways to engage their customers and employees by applying Gamification and Human-Focused Design (design optimized for human motivation rather than functional efficiency within the system). As a worldwide leading...
How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...
The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)....
Part 1: How the Octalysis Group succeeds in working across the world Virtually Happy Ever After The Octalysis Group prides itself on being a fully virtual workplace. We have no office. No physical place where my colleagues and I meet. The internet is our...
How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it. How did #trashtag become so popular...
