Most people know how addictive online games like Candy Crush and Farmville can be. But do you understand why these games are so popular and addictive? What brings people back to these games again and again. More importantly, how can you use these knowledge in...

  For over a decade The Octalysis Group has been recognized as a worldwide leader in Gamification and Behavioral Science design. By implementing Octalysis, clients can finally achieve the high user engagement ROIs that were eluding them in the past.  The key to our success...

You probably know that gamification has something to do with games and learning from games. But another powerful link is the connection between successful games and behavioral science: the science that researches human biases and irrationality (some call it predictable irrationality). Successful games have mastered...

Are you one of those Facebook or Instagram lurkers, always scrolling but never posting? Don’t worry, you are not the only victim of a lack of community engagement design! On pretty much any given social network or online community, 95% of users are “stalkers” while the...

  If you were the only person on the planet, would you care about your appearance? Would you care about taking pictures? Would you show food images to Facebook or Instagram if there were no other people with an account? In other words, how relevant...

Humans are confusing creatures. While we’re hardwired with instincts for self-preservation, we still need to be dragged by the ear in order to making lasting health-conscious choices. Take patient medication adherence. Believe it or not, but in the US, “approximately 50% of medications for chronic...

If there’s anything we’ve learned from COVID-19, it’s the importance of healthcare. COVID has further emphasized the prevalent and indispensable role of technology in our lives. From traditional classes to online learning, and eating in restaurants to food delivery apps, it’s no wonder that digital...

Training presentations can be dull events. You try hard to be engaged with the barrage of slides that pass in front of you. But you just can’t keep your eyes open. It’s just too linear. Not engaging enough. Despite the efforts of your teacher. Now...