Ever heard that “Life is a game”? Easy to say but life is not always fun and engaging, isn’t it? But what if you could make mundane professional activities in your work life, like sales, as fun as playing a game? Here are 4 key...

If you could quantify what workplace motivation costs your company each year, how much would you guess it would be? Whatever number pops into your head first, it’s probably a gross underestimation. According to a study, the US economy loses a whopping $500 billion dollars...

Most people have heard of The Octalysis Framework: the groundbreaking Gamification Framework that explains human motivation at its core. But did you know that Octalysis is also based on a strong foundation in behavioral and neurological science? In fact, The Octalysis Framework is the only...

2021 is the year of The Metaverse. What was once a lonely passion for game developers and crypto fans, has now become a global hype. It seems that every tenth tweet; blog post and company venture is now tagged with “metaverse”. Mark Zuckerberg says that...

Yu-kai Chou being interviewed by a VR Influencer on behalf of HTC/VIVE Occasionally, we at the Octalysis Group would start to represent our clients to the public. Such is the case for our Founding Partner and Chief Creation Officer Yu-kai Chou. In 2020, the Octalysis...

Most people know how addictive online games like Candy Crush and Farmville can be. But do you understand why these games are so popular and addictive? What brings people back to these games again and again. More importantly, how can you use these knowledge in...

  For over a decade The Octalysis Group has been recognized as a worldwide leader in Gamification and Behavioral Science design. By implementing Octalysis, clients can finally achieve the high user engagement ROIs that were eluding them in the past.  The key to our success...

You probably know that gamification has something to do with games and learning from games. But another powerful link is the connection between successful games and behavioral science: the science that researches human biases and irrationality (some call it predictable irrationality). Successful games have mastered...