Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. Airbnb has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s home. Airbnb is one...
In an earlier blogpost (here), we told you that we designed the new and fully gamified Rewards and Loyalty Program of the Volkswagen Group. We also mentioned that it has been launched in Austria and that we hope they will roll it out to 90...
Facebook should be worried. While they haven’t lost users, their users growth rate has slowed. They have been fraught with scandal, government investigations, and links to political tampering. Public perception keeps getting worse. User retention is primarily a problem of user motivation. The Octalysis Framework...
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest. At the cash register, the cashier...
The ‘old’ Loyalty programs You fly a mile, you earn a mile. Fly 1,000 miles, earn 1,000. After 100,000 miles…hurrah…you are Silver Level. Keep on flying! 1,000,000 miles here I come. Earning loyalty points are the corner stone of customer retention of many companies:...
Third step: Triggers After defining every Type that suits your experience, you need a way to measure the quality and quantity of the Desired Actions. This is when the Triggers come in. Triggers are specific features/actions that trigger the Achievement, and they need to be present...
Many so-called Gamification experts try to make you believe that you can make an experience truly engaging by adding some game mechanics like Points, Badges, and Leaderboards We know this is not the case. Many of those designs fail, giving the Gamification market a bad...
eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions...
