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What is Gamification? And what is not.

What is Gamification? And what is not. thumbnail

How to: Digital Engagement in Digital Transformation

The Need for Digital (Engagement in) Transformation Most companies need to create digital experiences for their customers. The days are gone that we have large front desks that take care and guide people on their customer journey from ‘cradle to grave’.  Now companies like banks,...

Motivation in the workplace: create it with Octalysis

Most businesses are struggling to create happy and motivated people in the workplace. Unfortunately, this is not a new phenomenon. In fact, workers have been disengaged at work for decades. Despite an avalanche of products to make work more efficient and more engaging, the dismal...

Best Customer Satisfaction Examples with Gamification

How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...

What is Gamification? And what is not.

The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)....

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