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Based on the World-Renowned Gamification Work of Yu-kai Chou

The Octalysis Group creates high ROI gamification solutions for small and large businesses, governments and NGOs.

Renowned author and International Keynote Speaker on Gamification

Yu-kai was awarded "Gamification Guru of the Year Award" by clients and peers 3 times; and was rated as #1 Gamification Guru by RISE.

Companies That We Have Empowered

1.Google
3.Tesla
4.Uber
9.Lego+(2)
booking-logo
6.IDEO
7.Citic2
Volkswagen Group
8.Microsoft
10.Huawei
11.Turkish+Airlines
12.Ebay
13.Avon3
14.AIG
15.aperam
16.FWD
17.Verizon
18.capital+one
19.Fidelity
20.accenture2

The Octalysis Group helps many companies around the world through gamification and behavioral design. We focus on high-quality, scientifically proven gamification and engagement design to increase ROIs.

Think we can help you as well?

Companies That We Have Empowered

1.Google
9.Lego+(2)
3.Tesla
4.Uber
Volkswagen Group
6.IDEO
7.Citic2
8.Microsoft
booking-logo
10.Huawei
11.Turkish+Airlines
12.Ebay
13.Avon3
14.AIG
15.aperam
16.FWD
17.Verizon
18.capital+one
19.Fidelity
20.accenture2

The Octalysis Group is helping many companies around the world through gamification and behavioral design. We focus on high-quality, scientifically proven gamification and engagement design to increase ROIs.

Think we can help you as well?

“Our work has improved over 1 Billion user
experiences world-wide.”
?
We combined the tens of millions of users that our designs have empowered from our clients
such as eBay, Lego, Volkswagen, Microsoft and many more to reach 1 Billion users.

We Provide Behavioral Design & Gamification Solutions For

PRODUCT EXPERIENCES

WORKPLACE ENGAGEMENT

MARKETING

SOCIAL ENGAGEMENT

EDUCATION
GAMIFICATION

LIFESTYLE
GAMIFICATION

The Octalysis Group is helping many companies around the world through gamification and behavioral design.

We focus on high-quality, scientifically proven gamification and engagement design to increase ROIs.

Think we can help you as well?

Octalysis - The World's #1 Gamification Framework

The Octalysis Framework, developed by Yu-kai Chou, identifies the 8 Core Drives that motivate people to take action.

By analysing these Core Drives, the Octalysis team can reverse-engineer users' behaviour to fulfil your business objectives.

Using this framework, alongside other techniques that we've developed, we are helping hundreds of companies to greatly increase their ROIs.

Octalysis has been translated to over 16 languages world-wide.

Move the logo along to learn more about Core Drives

Core Drive 1: Epic Meaning and Calling

This is the drive where people are motivated because they believe they are engaged in something that is bigger than themselves.

Core Drive 3: Empowerment of Creativity & Feedback

When a user is engaged in a creative process where he has to repeatedly figure things out and try different combinations of actions to progress.

Core Drive 5: Social Influence and Relatedness

All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.

Core Drive 7: Unpredictability and Curiosity

The drive of wanting to find out what will happen next such as when watching in a movie, or while gambling.

Core Drive 8: Loss and Avoidance

This core drive is based upon the avoidance of something negative happening.

Core Drive 6: Scarcity and Impatience

This is the drive of wanting something because you can't have it, because the resource is scarce or because you are prevented from accessing it.

Core Drive 4: Ownership and Possession

This is the drive where users are motivated because they feel like they own something: wealth, properties, data, collectables.

Core Drive 2: Development and Accomplishment

The internal drive of making progress, developing skills, and eventually overcoming meaningful challenges.

Meet The Worlds' Finest Gamification Experts