Based on the World-Renowned Gamification Work of Yu-kai Chou
The Octalysis Group creates high ROI gamification solutions for small and large businesses, governments and NGOs.
Renowned author and International Keynote Speaker on Gamification
Yu-kai was awarded "Gamification Guru of the Year Award" by clients and peers 3 times; and was rated as #1 Gamification Guru by RISE.
Companies That We Have Empowered
The Octalysis Group helps many companies around the world through gamification and behavioral design. We focus on high-quality, scientifically proven gamification and engagement design to increase ROIs.
Think we can help you as well?
Companies That We Have Empowered
The Octalysis Group is helping many companies around the world through gamification and behavioral design. We focus on high-quality, scientifically proven gamification and engagement design to increase ROIs.
Think we can help you as well?
experiences world-wide.”
We Provide Behavioral Design & Gamification Solutions For
PRODUCT EXPERIENCES
WORKPLACE ENGAGEMENT
MARKETING
SOCIAL ENGAGEMENT
EDUCATION
GAMIFICATION
LIFESTYLE
GAMIFICATION
The Octalysis Group is helping many companies around the world through gamification and behavioral design.
We focus on high-quality, scientifically proven gamification and engagement design to increase ROIs.
Think we can help you as well?
Octalysis - The World's #1 Gamification Framework
The Octalysis Framework, developed by Yu-kai Chou, identifies the 8 Core Drives that motivate people to take action.
By analysing these Core Drives, the Octalysis team can reverse-engineer users' behaviour to fulfil your business objectives.
Using this framework, alongside other techniques that we've developed, we are helping hundreds of companies to greatly increase their ROIs.
Octalysis has been translated to over 16 languages world-wide.
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along to learn more about Core Drives
Core Drive 1: Epic Meaning and Calling
This is the drive where people are motivated because they believe they are engaged in something that is bigger than themselves.
Core Drive 3: Empowerment of Creativity & Feedback
When a user is engaged in a creative process where he has to repeatedly figure things out and try different combinations of actions to progress.
Core Drive 5: Social Influence and Relatedness
All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.
Core Drive 7: Unpredictability and Curiosity
The drive of wanting to find out what will happen next such as when watching in a movie, or while gambling.
Core Drive 8: Loss and Avoidance
This core drive is based upon the avoidance of something negative happening.
Core Drive 6: Scarcity and Impatience
This is the drive of wanting something because you can't have it, because the resource is scarce or because you are prevented from accessing it.
Core Drive 4: Ownership and Possession
This is the drive where users are motivated because they feel like they own something: wealth, properties, data, collectables.
Core Drive 2: Development and Accomplishment
The internal drive of making progress, developing skills, and eventually overcoming meaningful challenges.
The Octalysis Group Contributes to eSports
As Gamification experts, we often learn from the most relevant, fun and engaging elements in games.
Because games are our passion and are in the foundation of our success The Octalysis Group decided to give back and support the gaming community.
We have sponsored a team in the Heroes of the Storm Global Championship (HGC), the premier Heroes of the Storm competitive league from Blizzard Entertainment. Our team “Team Octalysis” was a Top 3 Team in North America.
Meet The Worlds' Finest Gamification Experts
Yu-kai Chou
Joris Beerda
Victoria Pan
Sabrina Bruehwiler
Ivan Milev
Simon Duque
Chris Tomasso
Albertine Corre
Dirk van Diepen
Myrte Verbaan
Sergio Ligato
Felipe Munoz-Jaramillo
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