Education And Technology
Gamified Learning Platform
Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.
90%+Learners actively progressing
Behavioral Design & Gamification by The Octalysis Group
Gamification BuiltOn Behavioral Science
Find out how we can apply the power of Octalysis to your organization.
- 10+Years Helping Our Clients Succeed
- 175+Companies Worldwide
- 1.5 BillionUser Experiences Improved
- +153%LATAM Airlines · credit card sign-ups
- $1.06BCAIXA · recurring profits
- 90%+Microsoft Learn · learners progressing
Read the transcript
Hey there, and welcome to the Octalysis Group website. I’m Yu-kai Chou, and I’ve dedicated the last 21 years of my life researching how to motivate people. And through the Octalysis Framework, we have helped a variety of companies increase their business metrics in their loyalty program and employee motivation, in launching successful websites and apps, and improving their Web3 tokenomics.
So check out our website and see our dozens of case studies where we increase business metrics by triple, sometimes quadruple digits, and reach out to us, because we could help you become the next legendary case study. Check it out.
Trusted by over 175 Companies
Case Studies
Proven Results for Global Brands
Each card names the client, the Core Drives behind the design, and the result we measured.
Fast-moving Consumer Goods
Sales Force Engagement
Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.
+28.6%Increase in sales revenue
Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
The Octalysis Impact
+350%
Course Completion
+68%
Health Goals Increase
+188%
Revenue Increase
+60%
KPI Increase
+153%
Credit Card Acquisition
In our clients’ words
Yu-kai’s Insights were instrumental in helping supercharge La Quinta’s bookings per user by 206% and incremental revenue per user by $157 (132% Lift). I would recommend any business to work with Yu-kai and learn his Octalysis Framework.
- +206%bookings per user
- +$157revenue per user
Andrew LandisFounder & CEO of LuckyDiemAfter working with Yu-kai Chou and the Octalysis Framework, our Browser App rating increased from 4.1 to 4.7 stars, and our downloads shot up from 600k to 2.7 million. Our weekly retention also increased from 12% to 29%.
- 600K → 2.7Mdownloads
- 12% → 29%weekly retention
- 4.1 → 4.7★app rating
Eddie OwFounder & CEO of FulldiveCollaborating with the Octalysis Group has been a game-changing experience. By employing their innovative approach of blending Behavioral Science and Empathetic Creativity, they have revitalized our marketing, social media, and influencer campaigns, enabling us to captivate and engage our audience on a deeper level.
- +188%eCommerce revenue (HTC VIVE case)
Dawn ShenHead & VP of Global Marketing for HTCOur collaboration with the Octalysis Group was a success at so many levels. We were amazed by how quickly they were able to understand the nuances of our business and apply their deep expertise in Behaviour Driven Design to our use cases. There was so much to learn from their style of collaboration and an extremely methodical and structured approach to execution. If any company wants to invest in meaningful Gamification and Behaviour Driven Design, I will highly recommend working with the Octalysis Group, they are such a joy to work with!
Umang JainCo-Founder of SplashLearnWe De-Risk
Innovation
Our areas of services
We specialize in creating engagement in areas where it is difficult to achieve.
+153%Credit Card Acquisition
Loyalty Programs
Rewards alone don’t create true loyalty. Our loyalty programs convert customers and result in high customer retention and profitability.
+60%KPI Increase
Employee Engagement
Your employees are your key resource, and keeping them engaged and productive is vital for success.
We use Octalysis to create highly engaging workplaces and increase workforce productivity.
+188%Revenue Increase
Digital Transformation
Octalysis enables your business’s digital transformation. We make sure the transition is technologically sound and optimized for human motivation.
+68%Health Goals Increase
Health and Wellness
Our health designs improve medication adherence and support positive lifestyle changes, then keep those new behaviors going over time.
+350%Course Completions
Learning & Development
Learning depends on engagement, yet most learning platforms have dismal completion metrics.
We merge behavioral science with modern learning techniques to help companies build continuous learning and professional growth.
Octalysis brings decades of lessons from behavioral science and gameful design into one framework, with game techniques mapped to each of the 8 Core Drives.
Featured In
Tell us who you want to motivate and we have what it takes to increase that behavior via the 8 Core Drives.
Talk to UsFAQ
Frequently Asked Questions
What does The Octalysis Group do?
The Octalysis Group is a behavioral design and gamification consultancy. We design the experiences that motivate customers, employees and patients to take the actions an organization depends on, in loyalty programs, employee engagement, digital transformation, health and wellness, and learning and development.
Every project is built on the Octalysis Framework, which our Founding Partner Yu-kai Chou created, and is led by our Founding Partner & CEO Joris Beerda.
Why do organizations trust The Octalysis Group with important projects?
We can show what our designs did for companies that had a lot riding on them. LATAM Airlines saw credit card acquisitions rise 153% and miles accumulated rise 123%, against a goal of 20%. A Procter & Gamble distributor raised revenue 28.6% above its historical performance, in a program now in its fifth year. HTC VIVE grew eCommerce revenue by 188%, and DBS Bank raised credit card spend by 30%.
Over 175 companies have worked with us across more than a decade, from Fortune 500s such as Microsoft, Porsche and Pfizer to venture-backed startups. Each case study names the business metric the work was measured against.
How does a project with The Octalysis Group work?
We study your business before we design anything. The first step maps your business metrics, the people you need to motivate, the actions you need from them, and what a win looks like at each stage of their journey. We call this the Strategy Dashboard.
From there we design across all 8 Core Drives and roll out the elements with the most motivational power and the least implementation effort first. We work closely with your internal teams so the design fits your existing systems and culture. At DBS Bank, that collaboration covered six projects, from credit card program design to loan applications and SME programs.
How is your approach different from traditional gamification?
Traditional gamification adds points, badges and leaderboards, which mostly appeal to Core Drive 2 (Development & Accomplishment).
We start by diagnosing why people disengage, then design for all 8 Core Drives. That includes the intrinsic motivators points-and-badges approaches miss: Core Drive 1 (Epic Meaning & Calling), Core Drive 3 (Empowerment of Creativity & Feedback) and Core Drive 5 (Social Influence & Relatedness). Designing for them keeps people engaged after the short-term lift of points and badges fades.
Who will work on my project?
A multidisciplinary team of Octalysis designers and engagement strategists, led by Founding Partner & CEO Joris Beerda and Lead Octalysis Designer Chris Tomasso. Yu-kai Chou, who has worked in the field since 2003 and created the Octalysis Framework, is our Founding Partner and Chairman.
Tell us about your engagement challenge. Our team will listen and decide with you whether we are the best match. Contact us to start the conversation.