Based on the world-renowned gamification work of Yu-kai Chou
Author and International Keynote Speaker on Gamification.
In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was awarded “Gamification Guru of the Year Award”
Octalysis - the world #1 gamification framework
This framework, developed by Yu-kai, identifies the 8 Core Drives motivating people to take action.
Understanding those, the Octalysis team can reverse-engineer users’ behaviour to fulfil your business objectives.
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Core Drive 1: Epic Meaning and Calling
When the user believes that he is doing something greater than himself or he was “chosen” to do something.
Core Drive 3: Creativity and Feedback
When a user is engaged in a creative process where he has to repeatedly figure things out and try different combinations of actions to progress.
Core Drive 5: Social Pressure and Relatedness
All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.
Core Drive 7: Unpredictability and Curiosity
The drive of wanting to find out what will happen next – such as when watching in a movie, or while gambling.
Core Drive 8: Loss and Avoidance
This core drive is based upon the avoidance of something negative happening.
Core Drive 6: Scarcity and Impatience
This is the drive of wanting something because you can’t have it, because the resource is scarce or because you are prevented from accessing it.
Core Drive 4: Ownership and Possession
This is the drive where users are motivated because they feel like they own something: wealth, properties, data, collectables…
Core Drive 2: Development and Accomplishment
The internal drive of making progress, developing skills, and eventually overcoming meaningful challenges.
Get Yu-kai's book
A journey along twelve years of obsessive research in creating the Octalysis Framework, and how to apply it to create engaging and successful experiences across products, workplaces, marketing, and personal lives.
The Octalysis Group sponsors an eSports Team!
With eSports now a billion dollar industry, our perceptions about games and addiction will change rapidly.
As Gamification experts, our job consists on taking away the most relevant, fun and engaging elements from games and apply them to real-world "boring" experiences. We found a reliable way of doing that with the Octalysis Framework and now we want to give back and support the gaming community because it is the foundation of our success and our passion.
We believe eSports is the next big thing, with the potential to having a much bigger economy than traditional sports due to the creative and strategic capacities, effort and passion of its players, but more importantly because video games are built in a variety of platforms that allow spectators to be more immerse in the game and also allow the rules to be updated thoroughly, making the in-game experience more balanced and enjoyable with every update.
We found out that as Gamification consultants, being able to see behind the scenes and watch the very best pro players train and strategize helps us improve our design skills for clients and stand out as the best Gamification company in the world.
We provide gamification solutions for...
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The Octalysis Framework has been translated into over 16 different languages!
It has become a classic teaching literature in the Gamification space worldwide. We are happy that Yu-kai’s ideas are so popular but are are very selective with our licensing process to ensure it is implemented properly.