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Gamification Designer

USA

AIDAN HELFANT

KEY THEMATICS

REGIONS IMPACTED

FEATURED PROJECTS

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Play is how the universe learns, great design turns behavior into becoming, and true mastery designs for meaning—not manipulation.

Aidan Helfant has spent six years at the intersection of gamification, behavioral design, and learning science. He’s applied the Octalysis Framework across industries: designing engagement systems for Beast Philanthropy and Stand Together, building visual patient journey’s for Novartis in healthcare, and creating a gamified internal engagement platform for Octalysis.

 
Outside of client work, he’s taught hundreds of college students and built an audience of 10,000+ through 700+ videos, articles, and podcasts exploring the intersection of gamification, education, and spirituality.

 
His passion project, Conscious College, applies these same principles to education itself: redesigning how college students learn, connect, and grow. Because if gamification can move the needle for Fortune 500 companies, it should be able to do the same for a 19-year-old trying to figure out what matters.

Already have a project in mind?
Let’s work together!

Our team will listen to your engagement challenges and decide if we are the best match.

Case studies

Measured results from our client work

See all 14 case studies

Education And Technology

Gamified Learning Platform

Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.

90%+Learners actively progressing

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue

Contact
The Octalysis Group

For an immediate response, please send us an email via:
joris@octalysisgroup.com

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