Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
Featured Projects
About Aidan
“Play is how the universe learns, great design turns behavior into becoming, and true mastery designs for meaning—not manipulation.”
Aidan Helfant has spent six years at the intersection of gamification, behavioral design, and learning science. He’s applied the Octalysis Framework across industries: designing engagement systems for Beast Philanthropy and Stand Together, building visual patient journeys for Novartis in healthcare, and creating a gamified internal engagement platform for Octalysis.
Outside of client work, he’s taught hundreds of college students and built an audience of 10,000+ through 700+ videos, articles, and podcasts exploring the intersection of gamification, education, and spirituality.
His passion project, Conscious College, applies these same principles to education itself: redesigning how college students learn, connect, and grow. Because if gamification can move the needle for Fortune 500 companies, it should be able to do the same for a 19-year-old trying to figure out what matters.
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