Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
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About Chris
“If you want to understand the outcome of a system, don’t tell me the intention. Show me the structure.”
Based in Seattle, Chris is a Senior Octalysis Lead Consultant focused on project sense-making, risk navigation, and behavioral system design. He works with teams to identify early signals of friction or failure and intervene while decisions are still inexpensive to change.
His expertise sits at the intersection of behavioral science, game design, and organizational dynamics, helping clients translate abstract strategy into forward momentum. He specializes in complex or ambiguous initiatives where alignment, decision-making, and stakeholder dynamics matter as much as execution.
Chris integrates AI as a collaborative thinking tool – using it to explore scenarios, surface hidden assumptions, and accelerate clarity. This allows teams to move faster without losing nuance or human judgment.
His work spans domains including marketing, healthcare, emerging technology, and AI adoption, with projects ranging from large-scale enterprise initiatives at companies like HTC, Microsoft, and Walgreens to experimental journeys in frontier technology spaces. With a background in film and digital media, Chris brings a strong storytelling lens to systems design, helping teams see not just what to do next, but why it matters.
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