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Head of Engagement Strategy Europe

Spain

Venezuela

ROB ALVAREZ

KEY THEMATICS

REGIONS IMPACTED

FEATURED PROJECTS

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The true potential of gamification lies in making learning, growth, and positive change feel as compelling and joyful as play itself. When motivation is thoughtfully designed, we unlock worlds of possibility

Rob Alvarez is the Head of Engagement Strategy Europe at The Octalysis Group and one of the world’s foremost experts in applied gamification and behavioral design.

 

A Gamification Strategist, TEDx Speaker, and Host of the #1 Gamification Podcast, Professor Game, Rob has interviewed more than 400 global experts in gamification, game design, and behavioral strategy.

 

With over a decade of international consulting and educational experience, Rob specializes in helping organizations, innovators, and educators design evidence-based engagement systems that drive motivation, loyalty, and measurable results. His approach blends the science of behavioral design with real-world game mechanics to create experiences people love to return to.

 

Rob’s work has supported global clients and institutions such as IE Business School, EFMD, and EBS University, helping them activate deep engagement, deliver transformative workshops, and inspire lasting change through gamification and LEGO® SERIOUS PLAY®. Recognized as a leading voice in the industry, Rob transforms insights from his extensive expert network into actionable frameworks for impact worldwide.

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Let’s work together!

Our team will listen to your engagement challenges and decide if we are the best match.

Case studies

Measured results from our client work

See all 14 case studies

Education And Technology

Gamified Learning Platform

Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.

90%+Learners actively progressing

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue

Contact
The Octalysis Group

For an immediate response, please send us an email via:
joris@octalysisgroup.com

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