Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
Head of Engagement Strategy Europe
Rob Alvarez
Spain 
Venezuela
Key Thematics
Regions Impacted
Featured Projects
About Rob
“The true potential of gamification lies in making learning, growth, and positive change feel as compelling and joyful as play itself. When motivation is thoughtfully designed, we unlock worlds of possibility.”
Rob Alvarez is the Head of Engagement Strategy Europe at The Octalysis Group and one of the world’s foremost experts in applied gamification and behavioral design.
A Gamification Strategist, TEDx Speaker, and Host of the #1 Gamification Podcast, Professor Game, Rob has interviewed more than 400 global experts in gamification, game design, and behavioral strategy.
With over a decade of international consulting and educational experience, Rob specializes in helping organizations, innovators, and educators design evidence-based engagement systems that drive motivation, loyalty, and measurable results. His approach blends the science of behavioral design with real-world game mechanics to create experiences people love to return to.
Rob’s work has supported global clients and institutions such as IE Business School, EFMD, and EBS University, helping them activate deep engagement, deliver transformative workshops, and inspire lasting change through gamification and LEGO® SERIOUS PLAY®. Recognized as a leading voice in the industry, Rob transforms insights from his extensive expert network into actionable frameworks for impact worldwide.
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