MYRTE VERBAAN

Myrte is a Senior Consultant in Gamification and Behavioral Design at The Octalysis Group, specialising in empathetic interactions and the design of meaningful win-states across digital and analogue experiences.

Her work spans large-scale digital and organisational systems. At The Octalysis Group, she has led and contributed to high-impact products across industries, including the redesign of Microsoft Edge, shaping hundreds of millions of user journeys on the web; a credit card rewards system for DBS, the largest bank in Singapore; and plasma-donor engagement design for Takeda, the third largest pharmaceutical company in Asia. She also contributed to Poo~Pourri’s loyalty program and activation at South by Southwest (SXSW), which received multiple industry awards.

In addition to client work, Myrte leads initiatives focused on improving The Octalysis Group’s internal ways of working, including learning processes and cultural design. Her focus is on building systems that remain effective and resilient as organisations scale.

She also serves as Director of Engagement for Octalysis Prime, Yu-kai Chou’s gamified learning platform, where her work has supported long-term engagement, with the platform consistently achieving 38% DAU/MAU.

Outside of her work in gamification and engagement design, Myrte enjoys physical and creative practices such as dancing in more than a dozen styles, kickboxing, playing the harp, exploring astronomy, and whittling.