Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
Senior Gamification Designer
Dirk van Diepen
The Netherlands
Key Thematics
Regions Impacted
Featured Projects
About Dirk
“Engagement becomes sustainable when design evolves from a collection of features into a cohesive system.”
Dirk is a Senior Gamification Designer based in the Netherlands. He masters the craft of weaving together game mechanics into cohesive systems, creating designs that drive long-lasting user engagement.
Within The Octalysis Group, Dirk works with global organizations, leading projects from early design through implementation and real-world execution. His portfolio includes Salesforce, streamlining internal training for 75,000+ employees; Poo-Pourri, shaping the future of loyalty programs with daily consumer interaction; the Bible Project, deepening religious study through curiosity and exploration; ING Bank, offering millions of customers exclusive cashback deals; and Booking.com, mapping out their Octalysis inspired Hospitality Program Framework.
As the technical lead of Octalysis Prime, Dirk oversees product architecture, leads the development team, and translates gamification theory into a robust learning platform.
Outside of work he enjoys Judo, West Coast Swing, and designing board games.
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