Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
Senior UX/UI and Gamification Designer
Artur Bicalho
Brazil
Key Thematics
Regions Impacted
Featured Projects
About Artur
“Human-Focused Design, a.k.a. Gamification, is the ultimate way to make your product desirable, your user’s journey amazing and your business goals easily accomplished, all at once.”
Artur is a Senior UX/UI Designer and Gamification Consultant with over a decade of experience designing digital products and human-centered experiences. At The Octalysis Group, he applied the Octalysis Framework to craft solutions that boost motivation, engagement, and user loyalty, having worked for clients such as Microsoft, Nubank, and others.
With a background that bridges branding, webdesign, gamification, facilitation and visual storytelling, his versatility enables him to connect business goals with user needs, transforming complex challenges into intuitive, engaging experiences. Having worked for multiple industries, such as finance, education and tech, he has a holistic approach that sparks creativity and innovation.
When he is not designing and helping clients fulfill their purposes, he likes painting, reading, illustrating and exercising.
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