Octalysis Licensing Model Success: the Navo Orbico Case

The Octalysis Group is known for its successful Gamification projects in Employee Gamification as well as Product Gamification. Client and peer recognition of the value we bring means a lot to us, but we also want to share the value that our Licensing model brings to our partners.

In fact, while implementing the Octalysis licensing/consortium model,  the prize for Best Gamification Project 2017 was during the Europe Gamification Congress . Time to give some insight into how this highly successful project was implemented.



As the Octalysis Framework is IP protected, companies can only use the methodology for commercial purposes if they have a License. The Polish company Funtiago, one of our earliest Licensees, recognized the benefits of having a License a few years ago. They applied for Licensee status and underwent rigorous training in the Octalysis methodology.


To ensure meticulous Quality Assurance (QA), The Octalysis Group always fronts leads the design of the first project that the Licensee undertakes. The QA is necessary as implementing Octalysis is a complex, multifaceted process and even our own experts need up to 18 months to be able to achieve good design results.


Navo Orbico

Funtiago introduced a new and promising client to us: Navo Orbico, a major FMCG distributor in 19 countries. With a headcount of 5,500 employees it is distributing 512 brands: Ariel, Pampers, Oral-B, Pringles are but some of the famous brands they carry.

Navo Orbico was looking for an innovative way to engage their sales workforce in a bid to raise sales, employee happiness and internal brand awareness. Through Funtiago the company came to us for initial project discussions. They were looking for Octalysis Power to make sales Fun and Engaging again!


The Implementing Consortium

As the project was to be implemented in Poland first it was important that most of the client facing roles would be filled in by our Licensee (Funtiago, led by Tomas Cisek) and Blue Horizon, an experienced Project Management company. Blue Horizon is a long-standing partner of Navo Orbico and knows the company well. The Octalysis Group was responsible for the Gamification design, implementing the tried and tested 5 Step Octalysis Implementation Method.


Through this set up we could guarantee the quality of the design. Funtiago would excel at the development and art design of the experience, while Blue Horizon would play an important client facing role. All in all, a challenging set up with many players involved, but the cultural and language differences involved made this tiered set up necessary.


The Results

After the concept design had been finalized, Funtiago and Blue Horizon got the notice that they had to deliver the project within 2 months. An almost impossible task, but they did it.


The project (now called Master Of the Endless Sea (MOES) was a success right from the start. The employees loved the integration into the existing CRM, so the app became the workflow as such. There was much faster feedback on their actions, and “The Tavern” (the social community place in the app) became an engagement point for sharing ideas, best practices and management information.



In general people were happier in their job, had more social interaction and were more successful with their clients.


The results have been widely shared on social media, but let’s repeat what Navo Orbico’s ROIs were:


SALES up 28.6 %

Activity KPIs up 60%+

Participation rate: 99.5%

(one person was on pregnancy leave)


So a very good result indeed, despite the fact that not even all the design concepts have been implemented. The future for Navo Orbico looks bright!


Curious to see how we can get similar results for your company? Contact us for a COMPLIMENTARY consultation:




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