How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it.  How did #trashtag become so popular…

The Stranger-Danger Bias Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. It has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s…

Facebook should be worried. While they haven’t lost users, their users growth rate has slowed. They have been fraught with scandal, government investigations, and links to political tampering. Public perception keeps getting worse. User retention is primarily a problem of user motivation. The Octalysis Framework…

Many so-called Gamification experts try to make you believe that you can make an experience truly engaging by adding some game mechanics like Points, Badges, and Leaderboards We know this is not the case. Many of those designs fail, giving the Gamification market a bad…

Gamification has grown to be more than a buzzword and many companies attempt to use it to achieve competitive advantage and high ROIs. But many companies fail to implement gamification correctly and projects seem not to create the engagement levels that were expected. Why is…