Gamification and HR: using behavioral science to motivate your employees
It has now become common knowledge that using Gamification in the workplace super charges employee motivation significantly. We already shared some great ROIs from one of our award winning applications earlier, here. We regularly achieve improvements in productivity and sales measurements of 60% and more….
Why Marketing and Branding need to start with Human Motivation 2/2
In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns. What about pull marketing campaigns? These aim to get customers to…
Why Marketing and Branding need to start with Human Motivation 1/2
THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to…
Motivation in the workplace: create it with Octalysis
Most businesses are struggling to create happy and motivated people in the workplace. Unfortunately, this is not a new phenomenon. In fact, workers have been disengaged at work for decades. Despite an avalanche of products to make work more efficient and more engaging, the dismal…
Extraordinary Gamification Examples That Changed the Food & Beverage Industry (Part 1)
Gamification is no longer a buzzword. Over the years, more and more businesses have adopted creative ways to engage their customers and employees by applying Gamification and Human-Focused Design (design optimized for human motivation rather than functional efficiency within the system). As a worldwide leading…
Best Customer Satisfaction Examples with Gamification
How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win…
What is Gamification? And what is not.
The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)….
Octalysis Gamification: the secret weapon to help save the environment? (1/3)
How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it. How did #trashtag become so popular…
Interactive Netflix Gamification is Here, but Will it Get People Hooked?
Netflix has always employed elements in their design that can be found in games that help make users glued to their screens. Now they are taking Gamification to the next level with interactive storytelling. But does the new approach get users hooked? Let’s check the…
2 Great Gamification Examples in Formula E Racing
For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you…
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