Guiding Consumer Motivation for the Greater Good
Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good…
5 Secret Ingredients for Audience Engagement in Museums
In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the…
8 Tips to motivate Social Media activities in your company
Many employees are constantly on Social Media, yet they rarely post about their companies or industry. Posting about their social life is just so much more engaging it seems. But companies lose out on a major Social Media marketing resource by not utilising their workforce…
12 Gamification examples transforming the visitor experience in museums
Cultural industries have undergone deep changes in the past decade. Fast technological advances and a new generation of consumers have jostled the way cultural content is created, shared, and consumed. We have entered an “experience economy”. This means customer experience management has become a strong…
Can The Witcher teach us about Customer Loyalty?
NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you…
Remote Working: making it work for your employees
Remote Work in an Experience Economy In traditional office setups, employee engagement continues to be low. Active disengagement or even sabotage of work processes seems to be the norm for 20-25% of the workforce. Only 15% are engaged. Daunting numbers indeed and these numbers have…
Extraordinary Gamification Examples That Changed the Food & Beverage Industry (Part 2)
Gamification is rapidly changing the Food & Beverage Industry. More and more businesses adopt engaging ways to attract more customers, drive loyalty and better business results. At the same time, they target more engagement at workplaces to achieve high employee motivation and increase employee productivity…
Customer Satisfaction Benefits: Why Gamification Can Increase It
Customer satisfaction is a hot topic these days. Blog post upon blog post note its importance and everybody seems to agree. But, why is customer satisfaction so important? Many businesses are aware of the popular advice to keep customers happy but most don’t realize the…
Duolingo review – how to apply Gamification smarter
Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken tongues like Hawaiian and Scottish Gaelic and even…
Gamification, the secret to user engagement in mobile banking
Today’s banking sector is undergoing great transformations and user engagement is the new big challenge. In this article, we will explore the experience design behind new mobile banking services such as Revolut and how gamification can take user engagement in mobile banking to the next…
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