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The Octalysis Group has a decade-long track record of success with clients across industry and services verticals.

We specialize in creating engagement in areas where it is difficult to achieve.

As a leading pioneer of gamification and behavioral design, we have been at the forefront of transforming businesses.

We start by studying your business to find where the opportunities are, then design solutions that fit your organization’s culture and objectives.

Every solution is built on the Octalysis Framework and the principles of behavioral science.

  • 1.5 Billion

    We improved over 1.5 Billion user experiences world-wide

  • # 1

    Rated #1 Gamification Guru and #1 Industry Project by Gamification Europe

  • Octalysis

    Featured in Forbes, The Wall Street Journal, Business Insider and many more.

The Octalysis Framework is built on the core drives that motivate all human behavior.

Because those drives work the same way everywhere, we can apply the framework in any industry and to any kind of engagement challenge.

Customer loyalty is harder to hold in a fast-moving digital market, so our programs adapt as customer expectations change.

In health and wellness, our scientifically-backed Octalysis Framework has produced unprecedented levels of engagement and adherence to health initiatives.

In learning and development, the motivation we design for lasts beyond the course, so people keep growing professionally after it ends.

In employee engagement, we have helped countless organizations build productive work environments.

Already have a project in mind? Let’s work together!

Our team will listen to your engagement challenges and decide if we are the best match.

Get in touch

Case studies

Measured results from our client work

See all 14 case studies

Education And Technology

Gamified Learning Platform

Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.

90%+Learners actively progressing

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue