A well-crafted loyalty program is an invaluable tool for customer retention and brand growth. Let us guide you on this transformative journey.

We create loyalty programs that not only meet your business goals. They also build strong and lasting relationships with your customers. Create loyalty programs that engage, reward, and inspire with Octalysis.

Step into a world where customer loyalty is more than just rewards – it’s about creating meaningful, engaging, and lasting relationships. Welcome to The Octalysis Group’s Loyalty Programs. We leverage the power of gamification and behavioural design to revolutionize your customer retention strategies.

In our decade-long journey, we’ve observed and understood that the key to a successful loyalty program lies in recognizing and addressing the underlying human drives that influence customer behaviour.

With the renowned Octalysis Framework at our disposal, we’ve dissected these drives and integrated them into our loyalty program designs. You can increase customer loyalty by ensuring each interaction contributes to enhancing customer engagement and commitment to your brand.

What Is A Loyalty Program?

Customer loyalty programs represent a strategic approach to fostering long-term relationships with patrons. Loyalty programs are a way to get people motivated to buy and keep current customers coming back for more.

Loyalty program perks traditionally often include things like free shipping, free products or services, and exclusive access to events or promotions.

When done right, a loyalty reward program can increase your bottom line in the following ways:

  • More Repeat Customers. Receiving rewards for their loyalty triggers positive reinforcement from customers. They associate their continued patronage with receiving something positive in return—the more they spend, the more rewards they get.
  • Increased Customer Base. Loyalty programs often include referral incentives where existing customers are rewarded for referring new customers. This incentivization encourages your current customer base to actively participate in expanding your market reach.
  • Better Customer Experience. 43% of consumers said loyalty programs are crucial for a more personalized experience. When customers feel appreciated and rewarded, they’re more likely to stick around and become brand advocates in the long run.

Brand loyalty goes hand in hand with exceptional customer relationships. Unfortunately most loyalty programs are not designed for to optimize for these relationships. Here’s how Octalysis gamification loyalty programs drive customer loyalty to the next level.

Graphic explaining loyalty program gamification. | Octalysis


Successful loyalty programs incorporate gamification elements to foster consumer interest. Gamification is the art of applying game-design principles to non-gaming settings, making such interactions more fun and rewarding.

At Octalysis, we work with each individual client to craft custom gamified experiences to help your digital loyalty program succeed. Your users will experience a user journey that is unrivalled and goes much further than just earning rewards and badges, leveling up, and engaging in competitions.

The Octalysis Group loyalty programs will increase your loyalty ROIs by a factor of 100.

Discover true loyalty with one of our best loyalty gamification examples:


Our approach to loyalty programs extends beyond transactional rewards. We aim to foster emotional connections between your brand and your customers. Through our programs, your customers are not just participants. They become advocates and ambassadors for your brand.

We’ve seen impressive results: our gamification loyalty programs examples have seen up to a 175% increase in performance. These figures are a testament to the power of merging behavioural science with cutting-edge loyalty program design.

We don’t offer a one-size-fits-all solution. Our loyalty programs are custom-tailored to your unique business objectives and customer base, and are based on the only Gamification framework that is badcked by science.

We consider your brand’s individuality, the competitive landscape, and your customers’ needs. We believe this is the key to crafting a compelling and effective loyalty program.

Our Loyalty Programs extend to both physical and digital platforms, and ensure that your customers stay connected and engaged wherever they are. We use a host of innovative gamified techniques that go much further than just adding points, badges and leadrboards to an experience. Our designs motivate and reward your customers in the short and long term, building a sense of achievement and fostering loyalty that increases dramatically over time.



Increase in LATAM Pass Credit Card acquisition compared to the control group


Increase in net revenue via accumulated miles during the campaing (the goal was 20%)


Positive NPS comments regarding look and feel of the experience, as well as the core gamified mechanics,