TEDx talk on Octalysis Gamification by our Chief Yu-kai Chou

Gamification Designed Right Changes Behavior

For over a decade, our team has proven that games do change behavior when designed correctly. Across dozens of Fortune 500 engagements, we have seen client core metrics improve by double and even triple digits through the application of the Octalysis Framework.

This TEDx talk by our Founder Yu-kai Chou lays out how gamification can make the world a better place. Yu-kai covers the spectrum from Implicit Gamification (game mechanics woven into non-game experiences) to Explicit Gamification (serious games, advergames), with real examples that demonstrate each principle in action.

The framework that powers these results is the same one we apply to enterprise engagement challenges today: behavioral science translated into measurable motivation design.

Joris Beerda works alongside Yu-kai Chou to bring the Octalysis Framework to enterprises worldwide, specializing in behavioral design that drives sustained engagement.

Want to see how behavioral design can transform your product or organization? Contact us to start the conversation.