Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
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Case Studies
Turning Business Challenges into Success Stories
The Octalysis Group is the world’s leading gamification and behavioral design consultancy. We help large organizations and start-ups achieve double- and triple-digit lifts in core KPIs.
Octalysis Case Studies
Business leaders come to The Octalysis Group when they need proof that Octalysis gamification and behavioral design move hard business numbers such as revenue, profit, and sales.
The projects below include public banks, airlines, hotel groups, and technology companies that turned stalled products into habit-forming experiences.
Each project is designed with the Octalysis Framework and implemented in close collaboration with your product and innovation teams.
Impact is measured against clear KPIs so boards, executives, and investors can see exactly how human-focused design drives ROI.
Click a card to read the full project
Core Drive
Industry
Automotive
Gamified Mobility Loyalty Program
Gamified loyalty app featuring virtual test drives, customizable avatars, and social challenges to deepen daily user engagement.
+5.4 minAverage daily user engagement
Fast-moving Consumer Goods
Sales Force Engagement
Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.
+28.6%Increase in sales revenue
Health And Wellness
Patient medication adherence
Health companion app that improves medication adherence and support patients with chronic conditions.
+30%Decrease in patient dropout rates across disease
Loyalty
Gamified Loyalty Program
Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.
+153%Increase in credit card acquisitions
Education And Technology
Gamified Learning Platform
Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.
90%+Learners actively progressing
Banking And Finance
Gamified Sales Transformation
Company-wide gamification initiative boosting employee engagement and propelling CAIXA to become Brazil’s #1 public bank.
+49%Increase in sales in six months
Hospitality
Gamified Loyalty Program
Gamified loyalty campaign featuring slot mechanics, trivia boosters, and social sharing to drive daily engagement and booking frequency.
+132%Increase in sales
Education And Technology
Gamified Learning Platform
Gamified learning platform integrating blockchain rewards to boost course completion rates and learner engagement.
+350%Increase in course completions
Banking And Finance
Banking Gamification
Mainstreaming Octalysis in a bank across all departments, to level up engagement design.
30%Increase in Credit Card Spend
Insurance
Gamified Driving Safety
Use gamification to make driving safer. Ökuvísir rewards good driving, cutting accidents and insurance claims. App of the Year and Technology Solution of the Year.
+60%Driving Safety Increase
Technology And E-commerce
Gamified Digital Commerce Transformation
Gamified digital journey and alternate reality game (ARG) campaign revitalizing HTC VIVE’s eCommerce performance and customer engagement.
+188%Growth in eCommerce revenue
Astana Hub
Innovation
Innovation Ecosystem Gamification
Driving a 504% Increase in Active Users for a large Innovation Ecosystem
+504%Increase in Active Users
The Octalysis Group (TOG) works with Heads of Innovation, Product Leaders, Loyalty Program Leaders, Digital Transformation Executives, and start-up CEOs.
Some of our featured clients and outcomes:
- Booking.com · Conversion science: behavioral triggers that drove measurable lift in room bookings
- Porsche · Gamified loyalty program built on ownership and social identity mechanics
- Microsoft · Learning platform engagement using progress scaffolding and Core Drive 2 (Development & Accomplishment) design
- Pfizer · Patient medication adherence improved through habit formation and Core Drive 8 (Loss & Avoidance) design
- LATAM Airlines · Revenue growth through traveler loyalty mechanics
- DBS Bank · Digital banking engagement built on Core Drive principles
- Caixa Econômica Federal · Financial behavior change at scale
- Procter & Gamble · Award-winning sales team engagement project
Frequently Asked Questions
Answers about results, industries, timelines, and contact
What results can we expect from Octalysis gamification?
Typical results include a 46% increase in recurring bank profits (+$1.06B), 712% hotel sales growth, 175% higher airline loyalty performance, and 188% eCommerce revenue gains after implementing Octalysis designs.
What industries does The Octalysis Group work with?
The Octalysis Group works across banking and financial services, airlines and travel, hospitality, healthcare, education technology, technology and SaaS, employee engagement and sales organizations, applying the same behavioral design principles to loyalty, digital transformation, learning, and internal performance systems.
How long does a typical project take?
Most Octalysis engagements run from a few weeks for focused strategy sprints to several months for full design, implementation, and optimization, with measurable lifts in revenue, engagement, or completion rates often visible within the first campaign cycles.
How can I contact you?
Feel free to reach out to us via info@octalysisgroup.com
Unlock Your Business’s True Potential
Tell us where your platform is losing users or revenue, and we’ll show you how the science of Human-Focused Design applies to it.