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Gamified Learning Platform
Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.
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- 01. Strategy Dashboard
Octalysis 5-Step Design · Step 1
01. Strategy Dashboard
Define your key business processes and objectives to design a new custom-tailored experience.
What happens in this step
Before any design work starts, this step pins down six things: the Business Metrics, Player Types, Desired Actions, Win-State, Feedback Mechanics and Rewards.
Business Metrics
The end results, stated so they can be measured and ranked by importance. You can move several, but you design for the top one: metrics trade off against each other, like new sign-ups against returning log-ins.
Player Types
Who the users are, beyond demographics: what they value, and which Core Drives move them to act or hold them back. For example, an accountant and a musician are moved by different things, so they won’t respond to the same design.
Desired Actions
Every step users should take to improve the Business Metrics, in order, until it forms a full activity loop. List even the smallest steps, because people can drop out at any one of them.
Win-State
Where each chain of Desired Actions pays off for the player, phase by phase through the journey: Discovery, Onboarding, Scaffolding and Endgame.
Feedback Mechanics
How players keep track of their progress toward Win-States (points, levels, stages, trophies, avatars), and the vehicles that carry it: the app, the website, email, customer service.
Rewards
Incentives within your power to give, tied back to the 8 Core Drives through the SAPS model: Status, Access, Power and Stuff. In our research, boosters (a form of Power) are usually the most effective.
Output of this step: the minimal information needed to design a full gamified campaign, kept as a living reference the team returns to and updates.
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