Many of our clients are enthusiastic when they see Octalysis for the first time. One of my clients recently said that the Framework totally transformed the way he saw his business, yes even life itself. I can vouch for these statements myself. Octalysis has completely changed how I see professional and personal life too. It’s awesome.
However, and this is a question our clients ask us a lot, does it work? Does Octalysis lead to more engagement? Does it result in motivated teams? Does it lead to higher sales? Higher growth and productivity?
Obviously the answer is yes. Normally we are under strict Client Non-Disclosure Agreements so we can almost never share the great results we achieve. We were allowed to do so last year for one of our hotel chain projects, which resulted in sales growth of 712% and a Social Coefficient of 512%. I am thrilled that I am now allowed to share some amazing results from one of our HR/Employee Gamification projects as well. Enjoy!
Check out the results below. If you cannot wait any longer, just scroll all the way down (warning: you may miss out on some Octalysis Design gems by doing so).
We (and our Polish Octalysis Licensee Funtiago) were approached by a Navo Orbico a major FMCG distributor in Europe with about 5,500 employees. They faced major challenges with their sales teams that had to go out and sell Procter and Gamble products to their clients. The main issues:
- Low employee motivation
- Low and stagnating sales numbers
- No feedback on their activities
- No group feeling
- No new sales ideas
Sounds daunting huh? Yeah, we thought so too. This is a company that had been selling stuff to clients for decades. If they couldn’t maintain sales and motivate their teams, this was truly a massive issue…
Nevertheless, we accepted the challenge to improve the professional life of the sales teams and to increase sales in the process. We knew that the people themselves were not to blame for this daunting situation. It was all about the way their sales processes were designed. Time for Octalysis Human Focused Design!
We ensure high quality delivery by sticking to our tried and tested 5 Step Octalysis Implementation Process (Strategy Dashboard; Feature Brainstorm; PE Feature List; Battle Plan; and Concept Wireframes). This process is highly interactive with the client as we need to ensure that our assumptions about their business metrics, practices and target users are well aligned with the solutions we come up with and design for.
We also wanted to ensure that our designs were flawlessly integrated with the CRM application the sales team was using. It makes no sense to design an experience if it stays as a separate application. It needs to constantly be in sync with the wider CRM process.
We then decided to change the world that sales people had to live in on a daily basis. Away with the boring to do lists and endless repetition of sales steps without any overarching narrative or feedback. From now on sales people in the distributor are seafaring traders for a city state called Nabicopolis. You do not just go to clients but you sail there and trade with them for profit. For yourself, as well as for the city state.
Here are screenshots of the city state (the text is all in Polish, but the images are self explanatory).
The city grows whenever it is healthy and wealthy. When it is poor and weak, it is prone to pirate attacks and it will degrade. As you can see from the images above, both you and the city have a health (red line) and a wealth (green line) meter. You gain health by doing the right sales KPIs. Wealth by selling products.
There is a variety of social interaction design in the project. There are group quests; a tavern to socialize and for management to send out overall guidance and news updates:
There is a leaderboard as well, although we made sure to not make it too intimidating. Often leaderboards are only motivational for the the top 5 people on it. For the rest the scarcity feel (Core Drive 6: Scarcity and Impatience) is too high and they stop caring. However, by only showing a few people above and below you, you can mitigate some of that negativity and make it more engaging by bringing scarcity back to lower levels.
Dynamic Profile Pages
People tend to spend a lot of time (at least in the early stages of the experience) to upgrade and update their profile:
Not only can you update a photo, you can also choose the ship that you use to sail to clients with. The more activities you do in the application, the bigger and faster your ship will be and the faster you get feedback on your sales results from Headquarters.
Interestingly, when you sail with your ship, the navigation is fully integrated with Google Maps so you actually see yourself sailing to your clients along maps that look somewhat like this (this is a mockup, the real thing looks better):
Players have full autonomy of what actions and strategy they want to follow (so lots of Core Drive 3: Empowerment of Creativity and Feedback), which is very motivational long term and often lacking in sales organizations. Now selling has become fun and creative.
Next to social aspects and creativity and autonomy, we also made sure that there is plenty to discover and that there are regular surprises in the experience (Core Drive 7: Unpredictability and Curiosity). Social, creativity, and unpredictability are all intrinsically motivational. Here is where all the fun is and where long term motivation is born!
So you will get secret codes…
…that open mystery boxes:
In additional there is the Captain’s Wheel of Fortune where you can spend your trade energy to try get cool prizes and loot drop. This is a very popular design feature and engages people on a daily basis.
Oh, and did I tell you that participation in the experience was fully voluntary? And that 100% of all the 130 sales people joined in? Let’s look at some more results shall we?
OK, so what were the results of Octalysis Design for this client? Did it approach what they expected? Yes it did. In fact they told us that the results were extraordinary. Here is a small sample list:
SALES up 28.6 %
Activity KPIs up 60%+
Participation rate: 99.5%
These are good numbers indeed, especially for an organization that has been in the market for so long. What managers would not sign up for a 21.8% sales uptick? Or people actually doing their KPIs with a smile on their faces?
Octalysis works, IF it is implemented well. We feel that the design can be even more improved, but are happy with the results so far.
Curious how to get great numbers too?
We can do this for your company or organization too. It does not matter if you are working in a big corporation or a small start up. Contact me for a FREE initial consultation and find out what The Octalysis Group can do for you!