Associate Partner - Eastern Europe


Ivan Milev

Regions impacted
Regions impacted
Gamification of Learning and Education
Virtual reality
Featured Projects

Gamification is not just a cherry on top of a cake. It is the sugar inside.

Ivan is an Octalysis Gamification expert with more than 12 years of value creation in IT, Finance, Healthcare, Marketing, Media, and Telecommunications.

His work spans across the USA, Bulgaria, Estonia, Israel, Ireland, and Canada. Ivan led and designed a variety of projects including Quandoo (Europe’s largest restaurant reservation platform), Decentral (Blockchain company founded by the Cofounder of Ethereum), Cru (formerly Campus Crusade for Christ), Poo-pourri (consumer essential oil fragrance company), among many others.

Prior to the Octalysis Group, Ivan was a Gamification Product Manager at 11235 LTD, where he designed and developed the enterprise gamification platform for Easy Credit and A1, respectively the largest non-banking financial institution and the largest mobile operator in Bulgaria. For A1, Ivan’s designs exceeded their yearly target by 150% in just two months.


Previously Ivan was a Product Manager for Johnson & Johnson, leading Digitization and Change Management within the organization. There he managed Accenture to build the first Internal Knowledge Centralization platform for 6000 employees.

Previously, Ivan was the Promotional Campaign Manager for Coca-Cola, Siemens, Nestlé, where he managed a team of ten colleagues to promote various brands. He also researched and planned the mobile data market strategy for Telia (2nd Largest Telecom Company in the Nordics) and was a Marketing Consultant for Bocconi University. He has a Master’s Degree in Strategic Management (4.0/4.0 with Honors) and an MBA from SDA Bocconi School of Management, a Top 3 Business School in Europe.

Read more