Customer engagement design is the key to traditional bank survival
Traditional bank-to-customer relationships are slipping away Historically, big banks held all the cards in the financial services game. But the rise of online competitors has resulted in the oligarchical banks losing their once unassailable positions. Increasingly, customers are taking their business to financial providers that are…
The why and how of Gamification in Education
The need to restructure and create engagement in education is probably one of the biggest drivers of the meteoric rise in the interest in Gamification. Participation in digital engagement conferences like EduTech (http://www.edutech.net.au/workplacelearning_speakers.html) has grown to record levels. The amount of education providers that were…
Three Start-up insights from Octalysis Gamification
When I started up my first company I was, like many other entrepreneurs, constantly bombarded with tips, tricks and “how to’s” on making it in Startup World. Here are three lessons from Octalysis Gamification that helped push my business forward!
Top 5 Lessons to Follow when Designing Octalysis Gamification
There we were. Speechless, and a bit ashamed at the same time. Did we really have to redesign the full Octalysis design set up we did for this client? How was this even possible? So much work, for naught…what a disaster!
Swiping for love…Tinder through the Octalysis Gamification Lens
Global Internet access now connects people everywhere and on all levels, and our search for a suitable partner is no exception. If I google “dating”, I end up with close to 600 million hits. This is one hot sector!
Gamification of Pensions: Octalysis advises UK Government
The subject of pensions is arguably one the most boring topics that you can talk to younger generations about. It is considered uncool and is mostly related to old people and finance. How could it get any less exciting? Many younger people do not seem to care one bit about pensions, and it is endangering their own financial futures as well as that of the pension system as a whole.
Playing the Starbucks Game – An Analysis through the Octalysis Lens
Starbucks was one of the first iconic chains that transformed commodity consumption into a daily gratifying experience. For years, millions of coffee enthusiasts treated Starbucks as their “third place” beyond work and home. This is not only because of its culture and overall experience, but also because of their highly effective gamified mobile app.
Octalysis Gamification and the Hypocrite Brain
My friend told me the other day that she is really angry about the destruction of the Indonesian rainforest by palm oil producers. “It’s a shame! All these poor animals that die just because people want to buy highly processed food that is full of…
- The Metaverse: Business Opportunity of a Lifetime?
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- 12 Gamification examples transforming the visitor experience in museums
- Octalysis: the Gamification Framework backed by Science
- Yu-kai Chou interview on future of VR and Gamified ARG