Increasing User Retention in Gyms thanks to the Octalysis Framework
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be…
Using behavioural design to foster eco-responsible consumption habits
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest. At the cash register, the cashier…
Easter Eggs Want to Be Found: Using Easter Eggs to Motivate Employees
The Easter Egg I Never Found, But Could Have When you think of Easter Eggs, you probably first think of colorful eggs hiding around the house or your backyard, carefully hidden by your parents. Almost everybody who has looked for these hidden eggs, can still…
Find out how Epic Meaning can super charge your employees
Create a higher meaning for employees When employees buy into higher meaning, they will work harder and be happier. We’ve previously written about how to manage various employee types, and how to retain employees through workplace gamification. We’ve even created successful employee motivation designs for existing…
Did AirBnB Kill the Hotel Star? 712% ROI in Product Gamification
AirBnB Killed the Hotel Star (Or did it?) You have heard the tune: “Video killed the radio star.” For awhile, it seemed like AirBnB was digging graves for traditional hotel chains. One hotel chain came to The Octalysis Group with this fear. They had reason…
Discover a secret Gamification trick to make your employees happy at work
Companies are putting a lot of effort to improve employee engagement and thus create a better working environment, reduce turnover and ultimately improve business outcomes. Nevertheless, according to recent Gallup research, only 15% of people are highly involved in and enthusiastic about their work, while…
How Rebel Soldiers Created my Octalysis Journey
It was clear that the young rebel fighter did not know what to make of us. Our car must have seemed such easy prey. A white SUV without a military escort. All alone in the Chittagong Hill Tracts in Bangladesh. A peace accord had been…
How to Mimic Octalysis Engagement without Gamification
Because Not Every Situation Requires Gamification Let’s face it, not every experience requires explicit gamification to get results from your employees. If you’re the Head of HR or a human resources designer, you’d rather spend your resources on designing the workplace experiences that truly need gamification….
BitCoin: How to Make Cryptocurrency Engaging with Human-Focused Design
Bitcoin needs to be more human-focused When fortunes are made and lost in new technology frontiers, someone will write a story about it. BitCoin has been in the news a lot, and probably will stay in the news for the foreseeable future. This happened before…
Workplace Gamification Gives 3 Simple Steps to Retain Employees
A White Hat Twist on Workplace Gamification Most companies don’t get how to retain their employees. They give them performers status. They give out paltry or nice bonuses. They create competition for limited promotions. In short, most companies focus on extrinsic motivation, which is only…
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