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ownership

Users are motivated because they own something. What you own you value higher. When players feel ownership, they innately want to make what they own better and own even more.

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Case studies

Measured results from our client work

See all 14 case studies

Hospitality

Hospitality Conversion Gamification

The Octalysis Group created a new industry standard for hospitality and travel booking platforms.

33.4%Increase in gross bookings

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue