The Octalysis Group is known for its successful Gamification projects in Employee Gamification as well as Product Gamification. Client and peer recognition of the value we bring means a lot to us.
In fact we received the prize for Best Gamification Project 2017 during the Europe Gamification Congress. Time to give some insight into how this highly successful project was implemented.
Our Polish development partner, Funtiago, introduced a new and promising client to us. Navo Orbico is a major FMCG distributor with a presence in 19 countries. With a headcount of 5,500 employees it is distributing 512 brands: Ariel, Pampers, Oral-B, Pringles are but some of the famous brands they carry.
Navo Orbico was looking for an innovative way to engage their workforce in a bid to raise sales, employee happiness and internal brand awareness. They were looking for Octalysis Power to make sales Fun and Engaging again!
The 5 Step Octalysis Implementation Model
The Octalysis Group implemented the tried and tested 5 Step Octalysis Implementation Method for Gamification Design.
The Process is highly intricate and brings together a multi-disciplinary team of Octalysis experts. From business process consulting; creative engineering; micro economics; to gameful UI/UX Octalysis professionals.
The foundation of the 5 Step Process is our world renowned Strategy Dashboard, the backbone of every high ROI Octalysis design campaign.
In this project we worked in tandem with our Polish partners to fine tune app development and client management to guarantee the quality of the delivery.
All in all, a challenging set up with many players involved, but the cultural and language differences involved made this tiered set up necessary.
The project (called Master of the Endless Sea (MOES) was a success right from the start. The employees loved the integration into the existing CRM, so the app became the workflow as such.
There was much faster feedback on their actions, and “The Tavern” (the social community place in the app) became an engagement point for sharing ideas, best practices and management information.
Employees were happier in their job, had more social interaction and were more successful with their clients.
The results have been widely shared on social media, but let’s repeat what Navo Orbico’s ROIs were:
(one person was on pregnancy leave)
The participation rate was very significant as taking part in the application was completely voluntary.
So a very good result indeed, despite the fact that not even all the design concepts have been implemented. The future for Navo Orbico looks bright!