Hospitality
Hospitality Conversion Gamification
The Octalysis Group created a new industry standard for hospitality and travel booking platforms.
33.4%Increase in gross bookings
Head of Finance
Business Director Brazil
Brazil
FABIO GUEDES
KEY THEMATICS
- Behavioral Economics
- Fintech & Digital Banking
- ROI-Driven Strategy
REGIONS IMPACTED
FEATURED PROJECTS
“
True gamification isn’t just about engagement; it’s about measurable return on investment.
By aligning human motivation with business metrics, we create systems that are sustainable, profitable, and deeply compelling.
Based in Brazil, Fabio serves as the Head of Finance and Business Director (Brazil) at The Octalysis Group.
He specializes in connecting human focused behavioral science with concrete business logic and financial rigor. Working across the Americas, specifically in Brazil, Chile, Mexico, and the USA.
His portfolio features engagements with major organizations such as Nubank (Latin America’s largest digital bank), Coca Cola FEMSA (the world’s largest Coca Cola bottler by volume), and Theodora AI (an innovative Chilean startup focusing on bias mitigation technology).
Already have a project in mind?
Let’s work together!
Our team will listen to your engagement challenges and decide if we are the best match.
