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Head of Client Engagement

Senior Gamification Designer

Germany

Taiwan

HAN-FANG CHEN

KEY THEMATICS

REGIONS IMPACTED

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We infuse humanity into experience, creating products that resonates.

Han-fang Cheng is Head of Client Engagement and a Senior Designer at Octalysis Group, specializing in Digital Engagement and Gamful Design. She has worked with Fortune 500 companies and fast-paced startups, including Microsoft, the Ethereum community, and HTC VIVE, to drive measurable growth, engagement, and business impact. 

 

Beyond Octalysis Group, she is actively involved in the startup ecosystem. She is currently the Founding UX/UI Designer at Metablox, a blockchain-based project focused on preserving humanity’s most important memories through decentralized technology.

 

She holds an Associate’s degree in Business Administration, a Bachelor’s degree in Psychology, and a Master’s degree in Entrepreneurship and Digital Transformation from Hochschule München. This interdisciplinary background allows her to convert human behavior and motivation into actionable strategies that accelerate innovation while reducing product and market risk.

 

That same ability to think clearly under constraint extends beyond her professional life. Outside of work, Han-fang is a certified rescue scuba diver, drawn to depth, pressure, and systems that can’t fail.

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Let’s work together!

Our team will listen to your engagement challenges and decide if we are the best match.

Case studies

Measured results from our client work

See all 14 case studies

Education And Technology

Gamified Learning Platform

Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.

90%+Learners actively progressing

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue

Contact
The Octalysis Group

For an immediate response, please send us an email via:
joris@octalysisgroup.com

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