The Octalysis Group has applied science-backed Octalysis Gamification to marketing and eCommerce since 2014. With our help, companies like eBay and Booking.com have greatly increased conversions and revenue . Major brands like LATAM Airlines and Porsche Motors have seen loyalty programs take off.
Here is yet another Case Study in Gamified Marketing within eCommerce that we have permission to share: HTC VIVE.
HTC is a global leader in electronics, renowned for smartphones, VR headsets, 5G technologies, and blockchain innovations. Through its VIVE brand, HTC has pioneered cutting-edge VR headsets, positioning itself as a key player in the VR hardware market.
Since implementing these changes, HTC VIVE has seen remarkable results:
Front Page Conversion: Increased by 4,310%, transforming the website into a powerful conversion engine.
Email Collection Rate: Surged by 300%, enhancing customer retention and marketing reach.
Social Media to Web Traffic: Grew by 384%, driving more engaged visitors to the VIVE ecosystem.
eCommerce Revenue: Rose by 188%, reflecting stronger customer trust and a streamlined purchasing process.
HTC VIVE and The Octalysis Group transformed the user experience of one of the worlds leading VR brands, achieving remarkable ROIs.
The VIVE Alternate Reality Game created buzz, deepened brand loyalty, and drove traffic to the website by tapping into players’ sense of discovery and community.
Despite being a global leader in the VR space, HTC VIVE faced significant hurdles:
Negative Press: Prior product reviews, particularly for the VIVE Cosmos, garnered negative feedback due to poor tracking and fixed field of view, impacting brand perception.
Fierce Competition: Competing against tech giant Meta, with its vast budget, posed a formidable challenge.
Fragmented Customer Journey: Multiple rounds of downsizing led to inconsistencies across social media, website, eCommerce, and support channels.
Limited Digital Commerce Expertise: As a traditional hardware manufacturer, HTC lacked experience in driving digital commerce results.
Brand Misalignment: The corporate brand did not fully resonate with the VR gamer target audience, hindering engagement.
The Octalysis Group was tasked with revitalizing the entire customer funnel, from increasing brand awareness and social media engagement to boosting website traffic and eCommerce conversions.
The Octalysis Group, led by Yu-kai Chou as Head of Creative Labs & Head of Digital Commerce for HTC, designed comprehensive solutions to enhance user engagement, optimize digital platforms, and drive measurable business outcomes using innovation and gamification strategies.
Incorporating Octalysis Human-Focused Design was pivotal to the success of this project. It leverages deep behavioral science insights to create experiences that resonate with users on an emotional and motivational level. This human-focused methodology, combined with innovation in UX design, was essential in overcoming user friction, fostering loyalty, and driving sustained engagement, setting the stage for the remarkable outcomes achieved.
Alternate Reality Game (ARG): To engage VIVE’s fanbase, particularly VR gamers, we designed an ARG that blended real-world and digital interactions. This gamified campaign created buzz, deepened brand loyalty, and drove traffic to the website by tapping into players’ sense of discovery and community.
Front Page Banner Conversion Optimization : The revamped banner became a conversion powerhouse. It featured striking imagery of users in VR environments, concise messaging about product benefits, and prominent purchase links, leading to a 4310% increase in front page conversions.
The collaboration between HTC VIVE and the Octalysis Group transcended aesthetics and sales figures, redefining how technology companies engage their audience. By prioritizing user experience through Octalysis Human-Focused Design, HTC VIVE overcame negative perceptions and competitive pressures to reclaim market leadership.
Market Leadership: A 40% growth in VR market share allowed HTC VIVE to outpace competitors, driven by a revitalized digital presence and innovative product launches.
Customer Satisfaction: User reviews reflect an 85% satisfaction rate, with praise for the intuitive website and vibrant community, a testament to gamification consulting services.
Innovation Pipeline: The success fueled further R&D investments, strengthening HTC VIVE’s role as a pioneer in next-generation VR solutions.
Dawn Shen, Head & VP of Global Marketing for HTC, stated:
“Collaborating with the Octalysis Group has been a game-changing experience. By employing their innovative approach of blending Behavioral Science and Empathetic Creativity, they have revitalized our marketing, social media, and influencer campaigns, enabling us to captivate and engage our audience on a deeper level.”