How to: Digital Engagement in Digital Transformation
The Need for Digital (Engagement in) Transformation Most companies need to create digital experiences for their customers. The days are gone that we have large front desks that take care and guide people on their customer journey from ‘cradle to grave’. Now companies like banks,…
Gamification and HR: using behavioral science to motivate your employees
It has now become common knowledge that using Gamification in the workplace super charges employee motivation significantly. We already shared some great ROIs from one of our award winning applications earlier, here. We regularly achieve improvements in productivity and sales measurements of 60% and more….
Why Marketing and Branding need to start with Human Motivation 2/2
In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns. What about pull marketing campaigns? These aim to get customers to…
Why Marketing and Branding need to start with Human Motivation 1/2
THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to…
Was ist Gamification? Und was ist es nicht?
Die Wahrheit über Gamification – was steckt dahinter? Gamification ist ein Trendthema. Als Yu-kai Chou und ich die Octalysis Group gründeten, gab es nur wenig Interesse an diesem Thema. Einige Leute dachten sogar, es sei eine Entschuldigung für uns, mehr Spiele zu spielen (und das…
Motivation in the workplace: create it with Octalysis
Most businesses are struggling to create happy and motivated people in the workplace. Unfortunately, this is not a new phenomenon. In fact, workers have been disengaged at work for decades. Despite an avalanche of products to make work more efficient and more engaging, the dismal…
Besondere Gamification Beispiele in der Lebensmittelindustrie (Part 1)
Gamification ist nicht länger nur ein Buzzword. In den letzten Jahren haben immer mehr Unternehmen innovative Wege gefunden, um ihre Kunden und Mitarbeiter zu motivieren – indem sie Gamification und Human-Focused-Design einsetzen. Human-Focused-Design meint die Optimierung eines Produktes auf die Motivationen seiner Nutzer, weil Menschen…
Best Customer Satisfaction Examples with Gamification
How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win…
Octalysis Gamification: the secret weapon to help save the environment? (1/3)
How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it. How did #trashtag become so popular…
How to make corporate training more engaging with gamification
It is just another day at work. You turn on your computer and the calendar shows your first-morning appointment: “Health and safety training. Full day.” You roll your eyes anticipating 8 long hours inside a training room to recap basic workplace safety, emergency procedures, risk…
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