How to make corporate training more engaging with gamification
It is just another day at work. You turn on your computer and the calendar shows your first-morning appointment: “Health and safety training. Full day.” You roll your eyes anticipating 8 long hours inside a training room to recap basic workplace safety, emergency procedures, risk…
Interactive Netflix Gamification is Here, but Will it Get People Hooked?
Netflix has always employed elements in their design that can be found in games that help make users glued to their screens. Now they are taking Gamification to the next level with interactive storytelling. But does the new approach get users hooked? Let’s check the…
2 Great Gamification Examples in Formula E Racing
For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you…
Increasing User Retention in Gyms thanks to the Octalysis Framework
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be…
Discover the Gamification Secrets Behind AirBnB’s Success
The Stranger-Danger Bias Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. It has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s…
Facing mounting scandals, can Facebook weather the storm with Gamification?
Facebook should be worried. While they haven’t lost users, their users growth rate has slowed. They have been fraught with scandal, government investigations, and links to political tampering. Public perception keeps getting worse. User retention is primarily a problem of user motivation. The Octalysis Framework…
Using behavioural design to foster eco-responsible consumption habits
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and something sparked our interest. We discovered a national policy crafted to foster eco-responsible consumption…
Discover the 5 secrets to Octalysis Gamification on a shoestring (part 1)
Many so-called Gamification experts try to make you believe that you can make an experience truly engaging by adding some game mechanics like Points, Badges, and Leaderboards We know this is not the case. Many of those designs fail, giving the Gamification market a bad…
eSports and Octalysis Gamification: a great match!
eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions…
Top Secret Ingredients Of Successful Gamification
Gamification has grown to be more than a buzzword and many companies attempt to use it to achieve competitive advantage and high ROIs. But many companies fail to implement gamification correctly and projects seem not to create the engagement levels that were expected. Why is…
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12 Gamification examples transforming the visitor experience in museums
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How to use Zoom to implement the REMOTE Work Cultural Framework (Part 1)
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Duolingo review – how to apply Gamification smarter
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The Ultimate Guide to REMOTE Work series: THE REMOTE FRAMEWORK
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Besondere Gamification Beispiele in der Lebensmittelindustrie (Part 1)
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