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Senior UX/UI and Gamification Designer

Brazil

Artur Bicalho

KEY THEMATICS

REGIONS IMPACTED

FEATURED PROJECTS

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Human-Focused Design, a.k.a. Gamification, is the ultimate way to make your product desirable, your user’s journey amazing and your business goals easily accomplished, all at once.

Artur is a Senior UX/UI Designer and Gamification Consultant with over a decade of experience designing digital products and human-centered experiences. At The Octalysis Group, he applied the Octalysis Framework to craft solutions that boost motivation, engagement, and user loyalty, having worked for clients such as Microsoft, Nubank, and others.


With a background that bridges branding, webdesign, gamification, facilitation and visual storytelling, his versatility enables him to connect business goals with user needs, transforming complex challenges into intuitive, engaging experiences. Having worked for multiple industries, such as finances, education and tech, he has an holistic approach that sparkles creativity and innovation.


When he is not designing and helping client fulfill their purposes, he likes painting, reading, illustrating and exercising.

Already have a project in mind?
Let’s work together!

Our team will listen to your engagement challenges and decide if we are the best match.

Case studies

Measured results from our client work

See all 14 case studies

Education And Technology

Gamified Learning Platform

Gamified learning platform with clear learning journeys, deepening learning outcomes and reducing reliance on first-line support functions.

90%+Learners actively progressing

Loyalty

Gamified Loyalty Program

Gamified loyalty experience with personalized missions and rewards, leading to record-breaking engagement and conversions.

+153%Increase in credit card acquisitions

Fast-moving Consumer Goods

Sales Force Engagement

Gamified sales platform transforming reps into virtual traders, boosting engagement and performance across 19 countries. Best Gamification Award.

+28.6%Increase in sales revenue

Contact
The Octalysis Group

For an immediate response, please send us an email via:
joris@octalysisgroup.com

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