Have you heard of the term “cashless society”? More and more countries are going cashless and giving up the use of paper money for daily transactions. COVID supercharged this phenomenon and the longer the pandemic persists, the less people want to use cash for transactions. A...

Have you ever learned something online? If so, you are part of a massive community of people that have done so in the past through Massive Open Online Courses (MOOCs). Millions of people have enrolled in these MOOCs. Unfortunately, only 10-15% of all users see...

The Metaverse: Business Opportunity of a Lifetime? Imagine that you walk down the street. You are on your way to work. Suddenly, a buzz from your smartphone. You forgot to log out of the game you are playing. Now your team pings you to join...

With technology advancing faster than ever, anybody can launch a new product. There are now thousands of apps launched daily, but most of them fail. The most common cause of this failure is product limbo: the product works but fails to engage users. At The...

Fun has officially entered the realm of work. More and more businesses are harnessing the powers of fun at work to increase employee engagement, productivity, job satisfaction and much more. In the first article of this series, we identified the many business benefits of creating...

You might be thinking “Why would I want to promote fun at work? I run a serious business.” After all, fun is the opposite of work, right?  In fact, it isn’t! The opposite of work is idleness! And the opposite of fun is boredom.  Let’s...

In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the...

Many employees are constantly on Social Media, yet they rarely post about their companies or industry. Posting about their social life is just so much more engaging it seems. But companies lose out on a major Social Media marketing resource by not utilising their workforce...