You probably know that gamification has something to do with games and learning from games. But another powerful link is the connection between successful games and behavioral science: the science that researches human biases and irrationality (some call it predictable irrationality). Successful games have mastered...

  If you were the only person on the planet, would you care about your appearance? Would you care about taking pictures? Would you show food images to Facebook or Instagram if there were no other people with an account? In other words, how relevant...

Humans are confusing creatures. While we’re hardwired with instincts for self-preservation, we still need to be dragged by the ear in order to making lasting health-conscious choices. Take patient medication adherence. Believe it or not, but in the US, “approximately 50% of medications for chronic...

Have you heard of the term “cashless society”? More and more countries are going cashless and giving up the use of paper money for daily transactions. COVID supercharged this phenomenon and the longer the pandemic persists, the less people want to use cash for transactions. A...

Have you ever learned something online? If so, you are part of a massive community of people that have done so in the past through Massive Open Online Courses (MOOCs). Millions of people have enrolled in these MOOCs. Unfortunately, only 10-15% of all users see...

The Metaverse: Business Opportunity of a Lifetime? Imagine that you walk down the street. You are on your way to work. Suddenly, a buzz from your smartphone. You forgot to log out of the game you are playing. Now your team pings you to join...

With technology advancing faster than ever, anybody can launch a new product. There are now thousands of apps launched daily, but most of them fail. The most common cause of this failure is product limbo: the product works but fails to engage users. At The...

Fun has officially entered the realm of work. More and more businesses are harnessing the powers of fun at work to increase employee engagement, productivity, job satisfaction and much more. In the first article of this series, we identified the many business benefits of creating...