Based on the world-renowned gamification work of Yu-kai Chou
Author and International Keynote Speaker on Gamification.
In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was awarded “Gamification Guru of the Year Award”
Octalysis - the world #1 gamification framework
This framework, developed by Yu-kai, identifies the 8 Core Drives motivating people to take action.
Understanding those, the Octalysis team can reverse-engineer users’ behaviour to fulfil your business objectives.
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Core Drive 1: Epic Meaning and Calling
When the user believes that he is doing something greater than himself or he was “chosen” to do something.
Core Drive 3: Creativity and Feedback
When a user is engaged in a creative process where he has to repeatedly figure things out and try different combinations of actions to progress.
Core Drive 5: Social Pressure and Relatedness
All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.
Core Drive 7: Unpredictability and Curiosity
The drive of wanting to find out what will happen next – such as when watching in a movie, or while gambling.
Core Drive 8: Loss and Avoidance
This core drive is based upon the avoidance of something negative happening.
Core Drive 6: Scarcity and Impatience
This is the drive of wanting something because you can’t have it, because the resource is scarce or because you are prevented from accessing it.
Core Drive 4: Ownership and Possession
This is the drive where users are motivated because they feel like they own something: wealth, properties, data, collectables…
Core Drive 2: Development and Accomplishment
The internal drive of making progress, developing skills, and eventually overcoming meaningful challenges.
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A journey along twelve years of obsessive research in creating the Octalysis Framework, and how to apply it to create engaging and successful experiences across products, workplaces, marketing, and personal lives.
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The Octalysis Framework has been translated into over 16 different languages!
It has become a classic teaching literature in the Gamification space worldwide. We are happy that Yu-kai’s ideas are so popular but are are very selective with our licensing process to ensure it is implemented properly.