We help companies engage their customers 

through behavioral science and game design.

Based on the world-renowned gamification work of Yu-kai Chou

Author and International Keynote Speaker on Gamification.

In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was awarded “Gamification Guru of the Year Award”

Companies we have empowered

Octalysis - the world #1 gamification framework

This framework, developed by Yu-kai, identifies the 8 Core Drives motivating people to take action.

Understanding those, the Octalysis team can reverse-engineer users’  behaviour to fulfil your business objectives.

Move the 🔴 along to learn more!

Core Drive 1: Epic Meaning and Calling

When the user believes that he is doing something greater than himself or he was “chosen” to do something.

Core Drive 3: Creativity and Feedback

When a user is engaged in a creative process where he has to repeatedly figure things out and try different combinations of actions to progress.

Core Drive 5: Social Pressure and Relatedness

All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.

Core Drive 7: Unpredictability and Curiosity

The drive of wanting to find out what will happen next – such as when watching in a movie, or while gambling.

Core Drive 8: Loss and Avoidance

This core drive is based upon the avoidance of something negative happening.

Core Drive 6: Scarcity and Impatience

This is the drive of wanting something because you can’t have it, because the resource is scarce or because you are prevented from accessing it.

Core Drive 4: Ownership and Possession

This is the drive where users are motivated because they feel like they own something: wealth, properties, data, collectables…

Core Drive 2: Development and Accomplishment

The internal drive of making progress, developing skills, and eventually overcoming meaningful challenges.

Octalysis Gamification Framework

Get Yu-kai's book

A journey along twelve years of obsessive research in creating the Octalysis Framework, and how to apply it to create engaging and successful experiences across products, workplaces, marketing, and personal lives.

We provide gamification solutions for...

Product Gamification


Workplace Gamification


Marketing Gamification


Social Gamification


Lifestyle Gamification


Apply for an Octalysis license

The Octalysis Framework has been translated into over 16 different languages!

It has become a classic teaching literature in the Gamification space worldwide. We are happy that Yu-kai’s ideas are so popular but are are very selective with our licensing process to ensure it is implemented properly.

Do you think your company is a great fit?

Official Octalysis Licensed Partner

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