Yu-kai is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
As one of the earliest pioneers in Gamification, he started his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the Gamification World Congress.
He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as Google, LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more.
His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.
Yu-kai is a Board Director for Morf Media, a gamified training and learning platform. He is also a Board Advisor for many companies including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more.
Joris’ global career in creating engagement spans across 17 years, 15 countries and 7 languages. As one of the world-leading experts in Octalysis design he leads organizational growth and client implementation for the Octalysis Group. He is also an International Keynote speaker on Gamification with appearances in several renowned conferences.
As a high level diplomat in the Netherlands Foreign Service Joris was responsible for creating creating innovative training and virtual engagement approaches with rebel groups, government soldiers, and public-private partnerships. His assignments led him to live and work in Afghanistan, Bangladesh, Burundi, Congo, Cambodia, Germany, Laos, Pakistan, Rwanda, and Thailand. He also authored and coached the virtual training missions for the NATO mission in Afghanistan (ISAF).
He continued his engagement consulting services as Global Advisory Manager for PricewaterhouseCoopers, working with the United Nations and the World Bank.
Prior to joining The Octalysis Group, Joris focused on the Human Resources Industry, implementing innovative ways for virtual, distance HR and Project Management methods worldwide. He resided in Indonesia, Singapore and Hong Kong, where he headed up large corporate entities.
Project Director Americas
Jerry Fuqua has over 25 years of experience building and scaling technology companies, consulting for Fortune 500s, and working for government agencies.
He was an early pioneer of commercial web services, and Co-founder and CTO of World Point Interactive, where he raised initial seed funding which ultimately led to approximately $15 million of subsequent funding.
He was also Co-founder and CTO of Internet Information Systems (Surgery.com), Inc. where he scaled revenue to over $5 million before helping to raise a $10 million Series A Round from Venture Capitalists. Jerry Fuqua spent many years as the Principal of Fuqua Associates, where he consulted for companies and Fortune 500s such as Sony, Hawaii Internet Technology Solutions, Hele.net, and more.
Jerry was on the Executive Committee of the MIT-Stanford Venture Lab (VLAB), which focuses on the success of high-tech entrepreneurial ventures by connecting ideas, technology and people. Jerry was the Event Chair for the 2012 VLAB forum on Gamification – “Gamify Everything – from Monetization to Social Benefit,” as well as the Gamification Session Chair for the Chinese Information and Networking Association (CINA) 2012 Conference on Mobile Opportunity.
Jerry received a Doctorate in Oceanography and an MBA in International Business from the University of Hawaii. He received his Bachelors in Mathematics and Masters in Physics from UCLA.
Tiago is an Octalysis Associate, working on gamification projects in U.S. and South America.
Tiago started his career as an automation engineer for Siemens, designing industrial projects for some of the greatest Brazilian companies. Six years into Siemens and he decided to leave to cofound a health promotion startup to deal with one of the greatest challenges of the century: engagement and cost reduction in the healthcare world.
Along this journey, he read, watched and commented on everything gamification-related available online and developed a good practical understanding of UX/UI, user behavior and gameful design.
When Tiago is not creating gameful experiences and reading about games, he likes to play board and card games, study about life – the greatest game of all time? – and do the most playful thing possible: play with his little son. It is said that he will only stop searching for games when he finds the rules of the perfect one.
Gaute is an Octalysis Associate, working on gamification projects mainly in Europe.
He has a background from the Norwegian Startup scene since 2012, with engagements in volunteer groups, interest-groups and advising startups in Norway.
His Bachelor in Creativity, Innovation and Business Development, from the Oslo School of Management, specialized on growth strategies . He teamed up with the startup of The Bidra Foundation, now the leading crowdfunding platform for social and commercial projects in Norway.
In 2015 Gaute got together with a childhood friend to start Demand The Source, a project aimed to make critical thinking fun and collaborative online. Demand The Source has received funding from Innovation Norway and The Free Speech Foundation.
Gaute has always moved around a lot, and appreciates meeting new ideas, new people and new places. When taking a break from projects, he has a hunch for anything that goes sideways.
Samuel is an Octalysis Associate, based in London, working on gamification projects in the United Kingdom.
Sam has a Physics background from top schools in Europe. Armed with a MSc engineering by 21, he went on to work as a strategy engineer in the Formula 1 industry for 2 years, where he first encountered the benefits of gamification to improve his colleagues’ speed of completing tasks.
He left his job 2 years later to work on gamification projects, from Betify, which failed spectacularly, to a mobile game called RogueTrader, featured on US TV and which he exited a year later to join a development studio.
Since then, Sam has been applying his knowledge to a new startup called Kout aiming to gamify the e-commerce industry, and working with the largest e-commerce companies in the world.
Digging deeper into behavioural science, he discovered Yu-kai’s work in 2014, and the Octalysis book changed his approach to life and business. He is the latest recruit to the Octalysis team and passionate about gamifying online and offline experiences to increase user engagement and conversion.