Gamification: not only icing on the cake…
Why many gamification projects fail: Part 1 Gamification has grown to be more than a buzzword. We see many examples of Gamification being used in banking, education, retail, healthcare, entertainment, media and more. According to Credence Research, the Global Gamification Market will grow at a…
The Happiness Science behind Octalysis
We often get asked what the science is behind the Octalysis Framework and what exactly makes Octalysis so powerful. Our answer normally relates to human focused design, and how designing for the 8 Core Drives leads to more motivation of users and employees. And this…
- How Octalysis helped revolutionised the Volkswagen Group Loyalty Program
- Facing mounting scandals, can Facebook weather the storm with Gamification?
- Volkswagen Group empowers Loyalty Program with Octalysis Gamification!
- Using behavioural design to foster eco-responsible consumption habits
- Discover the Octalysis Secrets Behind AirBnB’s Success (Part 1)