Customer Satisfaction Benefits: Why Gamification Can Increase It
Customer satisfaction is a hot topic these days. Blog post upon blog post note its importance and everybody seems to agree. But, why is customer satisfaction so important? Many businesses are aware of the popular advice to keep customers happy but most don’t realize the…
Duolingo review – how to apply Gamification smarter
Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken tongues like Hawaiian and Scottish Gaelic and even…
Gamification and HR: using behavioral science to motivate your employees
It has now become common knowledge that using Gamification in the workplace super charges employee motivation significantly. We already shared some great ROIs from one of our award winning applications earlier, here. We regularly achieve improvements in productivity and sales measurements of 60% and more….
Increasing User Retention in Gyms thanks to the Octalysis Framework
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be…
How to Make a Ride in a Self-Driving Car Truly Engaging
Better Human-Focused Design Experiences in Self-Driving Cars Self-driving and autonomous cars are the future. Maybe you already took a ride in one today. How was it? Did you feel it was made for you? Did the car have human-focused design? Did it leave you feeling…
Using Waves of Emotion to Seal Future Desired Actions
Send Waves of Emotional Reward How are you ensuring your customers return to your product or service again and again? The Scaffolding and Endgame phases are the phases where you ensure repeated satisfying experiences. Where you help your customers reach Win States again and again….
Why Lean, Agile and Gamification Design Don’t Always Mix
Why You Shouldn’t Fail Fast The dogma of scrum, lean, agile and failing fast to learn is flawed. Designing a motivating experience isn’t always achieved through the strict application of agile. Small iterations sound nice in theory but they also can break up the experience…
How Octalysis boosts a Boring Simulation Game
A boring Game? I recently played a rather tedious Business Strategy Simulation Game in my MBA program https://www.bsg-online.com/. The Game is an attempt to create engagement with a potentially bland topic: business strategy. Although I mildly enjoyed playing the Simulation, I noticed several motivational problems. My…
Find out how Octalysis design supercharges your sales team…
Many of our clients are enthusiastic when they see Octalysis for the first time. One of my clients recently said that the Framework totally transformed the way he saw his business, yes even life itself. I can vouch for these statements myself. Octalysis has completely…
Gamification: not only icing on the cake…
Why many gamification projects fail: Part 1 Gamification has grown to be more than a buzzword. We see many examples of Gamification being used in banking, education, retail, healthcare, entertainment, media and more. According to Credence Research, the Global Gamification Market will grow at a…
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Duolingo review – how to apply Gamification smarter
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Gamification, the secret to user engagement in mobile banking
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