How to Make a Ride in a Self-Driving Car Truly Engaging
Better Human-Focused Design Experiences in Self-Driving Cars Self-driving and autonomous cars are the future. Maybe you already took a ride in one today. How was it? Did you feel it was made for you? Did the car have human-focused design? Did it leave you feeling…
Using Waves of Emotion to Seal Future Desired Actions
Send Waves of Emotional Reward How are you ensuring your customers return to your product or service again and again? The Scaffolding and Endgame phases are the phases where you ensure repeated satisfying experiences. Where you help your customers reach Win States again and again….
Why Lean, Agile and Gamification Design Don’t Always Mix
Why You Shouldn’t Fail Fast The dogma of scrum, lean, agile and failing fast to learn is flawed. Designing a motivating experience isn’t always achieved through the strict application of agile. Small iterations sound nice in theory but they also can break up the experience…
How Octalysis boosts a Boring Simulation Game
A boring Game? I recently played a rather tedious Business Strategy Simulation Game in my MBA program https://www.bsg-online.com/. The Game is an attempt to create engagement with a potentially bland topic: business strategy. Although I mildly enjoyed playing the Simulation, I noticed several motivational problems. My…
Find out how Octalysis design supercharges your sales team…
Many of our clients are enthusiastic when they see Octalysis for the first time. One of my clients recently said that the Framework totally transformed the way he saw his business, yes even life itself. I can vouch for these statements myself. Octalysis has completely…
Gamification: not only icing on the cake…
Why many gamification projects fail: Part 1 Gamification has grown to be more than a buzzword. We see many examples of Gamification being used in banking, education, retail, healthcare, entertainment, media and more. According to Credence Research, the Global Gamification Market will grow at a…
Octalysis taking lead in the Academic world!
The gamification market is estimated to grow from USD 1.65 Billion in 2015 to USD 11.10 Billion by 2020. This increasing demand is bringing more and more actors to the global market. Since Yu-Kai published the Octalysis Framework in 2008, it has been organically translated…
Busuu language learning through the Octalysis Lens
Iza Kozlowska “Don’t just learn languages, fall in love with them!” This is Busuu’s rallying cry. The social network for language learning now has almost 60 million users worldwide and its rise fits in the fast growing-trend of E-learning and M-learning (mobile learning). Seems that…
The Happiness Science behind Octalysis
We often get asked what the science is behind the Octalysis Framework and what exactly makes Octalysis so powerful. Our answer normally relates to human focused design, and how designing for the 8 Core Drives leads to more motivation of users and employees. And this…
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