Guiding Consumer Motivation for the Greater Good
Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good…
The Real Reason Pokemon Go is Failing
It was fun, but… We previously wrote about what Pokemon Go did well, but why did the Pokemon Go hype not last? How did the game lose millions of players, seemingly overnight? Only a few months ago Pokemon Go looked like a huge success: 750…
Find out how Octalysis design supercharges your sales team…
Many of our clients are enthusiastic when they see Octalysis for the first time. One of my clients recently said that the Framework totally transformed the way he saw his business, yes even life itself. I can vouch for these statements myself. Octalysis has completely…
Gamification: not only icing on the cake…
Why many gamification projects fail: Part 1 Gamification has grown to be more than a buzzword. We see many examples of Gamification being used in banking, education, retail, healthcare, entertainment, media and more. According to Credence Research, the Global Gamification Market will grow at a…
The why and how of Gamification in Education
The need to restructure and create engagement in education is probably one of the biggest drivers of the meteoric rise in the interest in Gamification. Participation in digital engagement conferences like EduTech (http://www.edutech.net.au/workplacelearning_speakers.html) has grown to record levels. The amount of education providers that were…
Three Start-up insights from Octalysis Gamification
When I started up my first company I was, like many other entrepreneurs, constantly bombarded with tips, tricks and “how to’s” on making it in Startup World. Here are three lessons from Octalysis Gamification that helped push my business forward!
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