Guiding Consumer Motivation for the Greater Good
Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good…
Can The Witcher teach us about Customer Loyalty?
NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you…
Customer Satisfaction Benefits: Why Gamification Can Increase It
Customer satisfaction is a hot topic these days. Blog post upon blog post note its importance and everybody seems to agree. But, why is customer satisfaction so important? Many businesses are aware of the popular advice to keep customers happy but most don’t realize the…
Duolingo review – how to apply Gamification smarter
Have you ever thought: “I want to learn to speak _____”? That same energising thought got 300 million people to try out Duolingo, a freemium tool to learn any of 36 (and rising) languages. These include little-spoken tongues like Hawaiian and Scottish Gaelic and even…
Gamification, the secret to user engagement in mobile banking
Today’s banking sector is undergoing great transformations and user engagement is the new big challenge. In this article, we will explore the experience design behind new mobile banking services such as Revolut and how gamification can take user engagement in mobile banking to the next…
Gamification and HR: using behavioral science to motivate your employees
It has now become common knowledge that using Gamification in the workplace super charges employee motivation significantly. We already shared some great ROIs from one of our award winning applications earlier, here. We regularly achieve improvements in productivity and sales measurements of 60% and more….
How to make corporate training more engaging with gamification
It is just another day at work. You turn on your computer and the calendar shows your first-morning appointment: “Health and safety training. Full day.” You roll your eyes anticipating 8 long hours inside a training room to recap basic workplace safety, emergency procedures, risk…
Increasing User Retention in Gyms thanks to the Octalysis Framework
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be…
Sounds like Octalysis
Does Octalysis really have a sound of its own? Well, not really, since the 8 Core Drives cover a wide variety of fields by implementing different types of motivators and engagement tools in several application areas, therefore we could rather think of MANY sounds associated…
How to Mimic Octalysis Engagement without Gamification
Because Not Every Situation Requires Gamification Let’s face it, not every experience requires explicit gamification to get results from your employees. If you’re the Head of HR or a human resources designer, you’d rather spend your resources on designing the workplace experiences that truly need gamification….
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