The Real Reason Pokemon Go is Failing
It was fun, but… We previously wrote about what Pokemon Go did well, but why did the Pokemon Go hype not last? How did the game lose millions of players, seemingly overnight? Only a few months ago Pokemon Go looked like a huge success: 750…
Behavioural Science, Gamification 0
How Octalysis boosts a Boring Simulation Game
A boring Game? I recently played a rather tedious Business Strategy Simulation Game in my MBA program https://www.bsg-online.com/. The Game is an attempt to create engagement with a potentially bland topic: business strategy. Although I mildly enjoyed playing the Simulation, I noticed several motivational problems. My…
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How Octalysis helped revolutionised the Volkswagen Group Loyalty Program
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Facing mounting scandals, can Facebook weather the storm with Gamification?
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Volkswagen Group empowers Loyalty Program with Octalysis Gamification!
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Using behavioural design to foster eco-responsible consumption habits
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Discover the Octalysis Secrets Behind AirBnB’s Success (Part 1)