Increasing User Retention in Gyms thanks to the Octalysis Framework
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be…
Using behavioural design to foster eco-responsible consumption habits
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest. At the cash register, the cashier…
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