Imagine battling an illness and feeling alone in the journey. It’s challenging, and sometimes the simplest tasks, like remembering to take a medicine, can seem like climbing a mountain. Pfizer recognized this struggle that many face daily. We envisioned an app that would be more than just a digital reminder. A true virtual health companion, always there, always supportive. We helped transform a simple idea into a friendly app that not only reminds users about their pills but also educates and supports them every step of the way.
Conditions like ulcerative colitis (UC) and Crohn’s disease (CD) demand consistent care. For those diagnosed with such conditions, their medication isn’t just a routine—it’s essential for a quality life. Yet, many find themselves skipping doses, if not stopping entirely.
The reasons vary. Some simply forget amidst the hustle of daily life, others might feel overwhelmed by side effects, and some might not understand the importance of their treatment. Pfizer aimed to bridge this gap, to ensure that every patient felt understood, supported, and equipped to manage their health.
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- A Complete Health Buddy: The brilliance of the app lies in its holistic approach. Beyond just medication, the app allows users to keep track of their daily meals, their exercise routines, their sleep quality, and even their emotional well-being. By presenting a complete picture of one’s health, users can easily see the interplay of various factors. This makes it clear how crucial their medication is in the grand scheme of their health journey.
- Learning Made Easy: No more medical jargon or confusing leaflets! The app is a treasure trove of easy-to-understand information. Whether users want to delve deeper into what UC and CD are, or they’re curious about the science behind their prescribed medicine, the app breaks it all down in simple, relatable terms.
- Your Own Health Circle: Loneliness can be a challenge, especially when dealing with health issues. This app changes that. It offers a platform where users can connect with healthcare professionals for expert advice. Even better, it provides a space for users to bond with others on similar journeys, creating a tight-knit community of support and understanding.
Decrease in patient dropout rates across disease spectrum
Increase in likelihood of achieving health goals
Daily Active Users achieving health and medication adherence goals
When Pfizer rolled out the app in 2020 for the UC and CD community, the response was overwhelmingly positive:
- Sticking Around: Not only did the app resonate with its target audience, but it also retained them. The app experienced 30% fewer dropouts, indicating that users found genuine value in it, consistently returning for guidance and support.
- Meeting Health Goals: The stats speak for themselves. Users of the app were three times more likely to achieve their health milestones. This not only illustrates the app’s effectiveness but also indicates a marked improvement in users’ overall well-being.
- Staying Active: A whopping 68% of users continued to engage with the app daily, even six months down the line. Such dedication showcases the app’s significant role in their daily routines and its lasting positive impact.