Octalysis - the world #1 gamification framework

This framework, developed by Yu-kai, identifies the 8 Core Drives motivating people to take action.

Understanding those, the Octalysis team can reverse-engineer users’  behaviour to fulfil your business objectives.

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Core Drive 1: Epic Meaning and Calling

When the user believes that he is doing something greater than himself or he was “chosen” to do something.

Core Drive 3: Creativity and Feedback

When a user is engaged in a creative process where he has to repeatedly figure things out and try different combinations of actions to progress.

Core Drive 5: Social Pressure and Relatedness

All the social elements that drive people, including: mentorship, acceptance, social responses, companionship, as well as competition and envy.

Core Drive 7: Unpredictability and Curiosity

The drive of wanting to find out what will happen next – such as when watching in a movie, or while gambling.

Core Drive 8: Loss and Avoidance

This core drive is based upon the avoidance of something negative happening.

Core Drive 6: Scarcity and Impatience

This is the drive of wanting something because you can’t have it, because the resource is scarce or because you are prevented from accessing it.

Core Drive 4: Ownership and Possession

This is the drive where users are motivated because they feel like they own something: wealth, properties, data, collectables…

Core Drive 2: Development and Accomplishment

The internal drive of making progress, developing skills, and eventually overcoming meaningful challenges.

Octalysis Gamification Framework