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Ivan Milev


Ivan is an Octalysis gamification expert with more than 10 years experience in IT, Finance, Healthcare, Marketing, Media, and Telecommunications.

He has a broad experience in behavioral design and in designing and developing gamification solutions that engage people and increase loyalty. He has worked on a number of projects for companies in Bulgaria, Estonia, Israel, Ireland and Canada. In the past 3 years he has lead the design and implementation of gamification platforms for market leaders in the telecommunication and finance sectors in Europe.

In his earlier career Ivan has worked for internationally renowned organizations such as Johnson & Johnson, Nestlé, TeliaSonera and Bocconi University. He has a master’s degree in Strategic Management and an MBA from SDA Bocconi School of Management.