Member Directory

Victoria Pan is a gamification consultant and designer at the Octalysis Group who has worked with both Fortune 500 and startup companies worldwide. Her knowledge and experience in behavioral design and user engagement spans across many industries.

Simón is an Engagement Manager, Gamification Consultant, and Project Lead of The Octalysis Group. He was the project lead for the Microsoft Azure initiative and launched the Microsoft Learn platform to consolidate all of Microsoft’s learning assets in a single place. Microsoft Learn empowers users to interact with content for Microsoft products such as Azure, Dynamics, PowerBI and Microsoft 365 in a gamified way.

Simón also was one of the main designers that created the Gamified Solution for Arcelor Mittal (Aperam), improving safety behavior for the world’s largest steel manufacturer.

On the side, Simón likes to acquire new languages (currently Spanish, English, French, German and a little Japanese), practice Competitive Archery (#2 in his region), play the drums/piano, and playing as a Masters Rank player in Overwatch.

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Yu-kai is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx and many more.

Albertine is an Octalysis Group designer, specialized in Gamification and Digital Engagement. She has designed and improved engagement for a variety of companies, including Quandoo (Europe’s largest restaurant reservation platform), Poo-pourri (US-based consumer essential oil fragrance company), BitDegree (blockchain-powered education platform), and Gaiago (community automobile-sharing service).

Joris Beerda is the Co-Founder and Managing Director of The Octalysis Group.

As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris’ global career in creating engagement spans across 17 years, 15 countries and 7 languages.

He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia.

Ivan is an Octalysis Gamification expert with more than 10 years experience in IT, Finance, Healthcare, Marketing, Media, and Telecommunications.
He has a broad experience in Behavioral Design and in designing and developing Gamification solutions that engage people and increase loyalty.