# The Octalysis Group: Behavioral Design and Gamification Consultancy

> The Octalysis Group (TOG) is a behavioral design and gamification consultancy co-founded by Yu-kai Chou, creator of the Octalysis Framework, and Joris Beerda. TOG applies the framework's 8 Core Drives of human motivation to loyalty programs, employee engagement, digital transformation, health and learning, for organizations including Microsoft, Porsche, Pfizer, P&G and LATAM Airlines (see the case studies below). Contact: info@octalysisgroup.com.

Full text of the pages below: https://octalysisgroup.com/llms-full.txt

## Start here
- [The Octalysis Group](https://octalysisgroup.com/): Behavioral design and gamification consultancy, co-founded by Yu-kai Chou (creator of the Octalysis Framework) and Joris Beerda.
- [The Octalysis Framework](https://octalysisgroup.com/octalysis-framework/): Yu-kai Chou's framework that maps human motivation to 8 Core Drives, and how TOG uses it to design engagement.
- [Case Studies](https://octalysisgroup.com/case-studies/): Octalysis engagements across banking, airlines, hospitality, healthcare, learning, sales and technology.
- [Services](https://octalysisgroup.com/services/): Gamification and behavioral design for loyalty programs, employee engagement, digital transformation, health and wellbeing, and learning.
- [About Us](https://octalysisgroup.com/about-us/): The team behind The Octalysis Group and how to work with them.

## Services
- [Loyalty Program Gamification](https://octalysisgroup.com/loyalty-programs/): Behavioral design for loyalty programs that customers return to, beyond points and discounts.
- [Employee Engagement](https://octalysisgroup.com/employee-engagement/): Octalysis applied to workforce motivation, sales teams and productivity.
- [Digital Transformation](https://octalysisgroup.com/digital-transformation/): Why digital transformation needs behavioral design, and how gamification drives adoption.
- [Health and Wellbeing](https://octalysisgroup.com/health-wellbeing/): Behavioral design for health app engagement, patient adherence and wellbeing programs.
- [Learning and Development](https://octalysisgroup.com/learning-and-development-2/): Octalysis applied to learning programs: completion, retention and learner engagement.

## Case studies
- [Microsoft Learn](https://octalysisgroup.com/case-studies/microsoft-learn/): How The Octalysis Group applied the Octalysis Framework and behavioral design to learning engagement and platform adoption for Microsoft.
- [Porsche Motors Gamified Loyalty](https://octalysisgroup.com/case-studies/porsche-motors-gamified-loyalty/): How The Octalysis Group used the Octalysis Framework to build a gamified loyalty program for Porsche.
- [LATAM Airlines](https://octalysisgroup.com/case-studies/latam-airlines/): How The Octalysis Group applied the Octalysis Framework and behavioral design to engagement and loyalty for LATAM Airlines.
- [DBS Bank](https://octalysisgroup.com/case-studies/dbs-bank/): How The Octalysis Group applied the Octalysis Framework and behavioral design to digital banking engagement and customer loyalty at DBS Bank.
- [Caixa Economica Federal](https://octalysisgroup.com/case-studies/caixa-economica-federal-banking-gamification/): How The Octalysis Group applied the Octalysis Framework and behavioral design to customer engagement for Caixa Economica Federal, Brazil.
- [Procter & Gamble Sales Gamification](https://octalysisgroup.com/case-studies/procter-and-gamble-sales-gamification/): How The Octalysis Group applied the Octalysis Framework and behavioral design to sales force motivation and performance at P&G.
- [Pfizer Patient Adherence & Habit Formation](https://octalysisgroup.com/case-studies/pfizer-patient-adherence-and-habit-formation/): How The Octalysis Group applied the Octalysis Framework and behavioral design to medication adherence and habit formation for Pfizer.
- [La Quinta](https://octalysisgroup.com/case-studies/la-quinta/): How The Octalysis Group applied the Octalysis Framework and behavioral design to guest loyalty and direct bookings at La Quinta.
- [Booking.com Conversion Science](https://octalysisgroup.com/case-studies/booking-com-conversion-science/): An Octalysis breakdown of how Booking.com uses scarcity, social proof and urgency to drive conversions.
- [HTC VIVE](https://octalysisgroup.com/case-studies/htc-vive/): How The Octalysis Group applied the Octalysis Framework and behavioral design to VR experiences and platform retention for HTC VIVE.
- [VIS Insurance](https://octalysisgroup.com/case-studies/vis-insurance/): How The Octalysis Group applied the Octalysis Framework and behavioral design to customer engagement and retention at VIS Insurance.
- [BitDegree](https://octalysisgroup.com/case-studies/bit-degree/): How The Octalysis Group applied the Octalysis Framework and behavioral design to course completion on BitDegree, a blockchain learning platform.
- [Astana Hub](https://octalysisgroup.com/case-studies/astana-hub/): How The Octalysis Group applied the Octalysis Framework and behavioral design to active participation in a startup ecosystem.
- [Poo-Pourri](https://octalysisgroup.com/case-studies/poo-pourri/): How The Octalysis Group applied the Octalysis Framework and behavioral design to brand engagement and customer loyalty for Poo-Pourri.