We improved over 1 Billion user experiences world-wide
Rated #1 Gamification Guru and #1 Industry Project by Gamification Europe
Featured in Forbes, The Wall Street Journal, Business Insider and many more.
Meet the world's leading experts in Gamification
Yu-kai ChouYu-kai ChouIndustry Pioneer & Leader of the Pack
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.
He is currently President of The Octalysis Group and the Founder of Octalysis Prime, a Gamified Mentorship Platform. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Google, Stanford University, LEGO, Tesla, TEDx, Boston Consulting Group, Turkish Airline, Huawei, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more. His work has affected over 1 Billion users’ experiences across the world.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, Sberbank, eBay, Fidelity Investments, AIG Japan, Verizon, and more.
His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.Joris BeerdaJoris BeerdaManaging Director
Joris Beerda is the Co-Founder and Managing Director of The Octalysis Group. As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris’ global career in creating engagement spans across 17 years, 15 countries and 7 languages. He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia.
Early in his career, Joris was a high level diplomat in the Netherlands Foreign Service and was responsible for creating people-engagement in high-stress dangerous situations. After surviving through violent encounters of rocket-propelled grenades, exploding tank mines on airport runways, car jackings, and public lynchings, Joris’ main successes were in creating an innovative peace group between machine-gun holding rebel groups, government soldiers (who previously were killing and were killed by the rebel groups), public-private partnerships and refugees. He also authored and coached the virtual training mission for the NATO mission in Afghanistan (ISAF).
In Joris’ work as a Global Advisory Manager for PricewaterhouseCoopers, he continued his engagement consulting services and pioneered an eight-figure project with the United Nations to achieve better engagement of the organization with its members and beneficiaries. Prior to joining The Octalysis Group, Joris focused on the Human Resources Industry, implementing innovative ways for virtual, distance HR and Project Management methods in Finance, Oil and Gas and IT. He resided in Indonesia, Singapore and Hong Kong, where he headed up large
corporate entities. Joris holds a Masters in International Relations and Economics from the University of Amsterdam (Top 15 in Europe), and an EMBA from the Kelley School of Business (#22 in the World).Victoria PanVictoria PanGamification Designer
Victoria Pan is a gamification consultant and designer at the Octalysis Group who has worked with both Fortune 500 and startup companies worldwide. Her knowledge and experience in behavioral design and user engagement spans across many industries.
Victoria started her career as a software engineer for Cisco Systems where she built diagnostic interfaces to improve the productivity flow within the company. She also led front-end development at Design My Meals, a startup that focused on making meal planning delightful.
In addition to her experience designing engaging UX/UI, she has also spent more than five years as an educator. In that capacity, she witnessed a strong lack of engagement and motivation among students, which inspired her to become deeply immersed in the psychology and gamification of learning.
Victoria earned her B.S. at UCLA in Computer Science and Engineering and when she’s not designing and creating engaging apps or teaching, she enjoys biking, playing video games, building miniature models, and solving puzzle games.Thomas LindemannThomas LindemannBusiness Manager Europe
Thomas Lindemann is an author, entrepreneur and digital engagement & gamification specialist.
Previously, Thomas worked at the Volkswagen Group strategically designing and implementing the world’s first fully digitalized and gamified reward-program in the automotive industry.
At the Octalysis Group Thomas is now using his experience in engagement and gamification to bring new business ideas to life.
He has published several books about digitalization and online marketing and built, led and sold his own company a couple of years ago.
Thomas believes that digital engagement is one of the most important building blocks for developing highly successful digital experiences – not only for start-ups but corporates alike.
As an international speaker, Thomas also speaks at conferences and gives lectures for students at the University of Muenster, Germany.Tiago SizenandoTiago SizenandoGamification Designer
Tiago is an Octalysis Gamification Consultant, working on Gamification projects all over the world.
Tiago started his career as an automation engineer for Siemens, designing industrial projects for some of the greatest Brazilian companies. Six years into Siemens and he decided to leave to cofound a health promotion startup to deal with user engagement and cost reduction in the healthcare world.
Along with this journey, he read, watched and commented on everything gamification-related available online. He also developed a good practical understanding of UX/UI, user behavior and gameful design.
When Tiago is not creating gameful experiences and reading about games, he likes to play board and card games, study about life – the greatest game of all time? – and do the most playful thing possible: play with his little son. It is said he will only stop searching for games when he finds the rules of the perfect one.Sabrina BruehwilerSabrina BruehwilerGamification Designer
Sabrina Bruehwiler is a Consultant specialized in Gamification and Behavioral Design with over 8 years of experience in Visual Communication and User-focused Design.
Leading and Consulting Startups in Africa and Europe to improved customer engagement through behavioral science and game design, Sabrina has in-depth experience on a global scale.
Sabrina has worked in a variety of industries reaching from technology, gaming, art and design, advertising, e-commerce and education, giving her a diverse experience and understanding to create inimitable competitive advantages in the marketplace.
She holds a Bachelor’s Degree in Visual Communication with Specialisation in Non-Fictional Illustration from the University of Luzern and is currently studying an EMBA at Kingston Business School.
She continues to support the industry as a keynote speaker at a number of international events.Ivan MilevIvan MilevGamification Designer
Ivan is an Octalysis Gamification expert with more than 10 years experience in IT, Finance, Healthcare, Marketing, Media, and Telecommunications.
He has a broad experience in behavioral design and in designing and developing gamification solutions that engage people and increase loyalty. He has worked on a number of projects for companies in the USA, Bulgaria, Estonia, Israel, Ireland, and Canada. In the past 5 years, he led the design and implementation of gamification platforms for market leaders in the telecommunication and finance sectors in Europe.
In his earlier career, Ivan has worked for internationally renowned organizations such as Johnson & Johnson, Nestlé, TeliaSonera and Bocconi University. He has a master’s degree in Strategic Management and an MBA from SDA Bocconi School of Management.Simón DuqueSimón DuqueEngagement Manager & Project Lead
Simón is an Engagement Manager, Gamification Consultant, and Project Lead of The Octalysis Group. He was the project lead for the Microsoft Azure initiative and launched the Microsoft Learn platform to consolidate all of Microsoft’s learning assets in a single place. Microsoft Learn empowers users to interact with content for Microsoft products such as Azure, Dynamics, PowerBI and Microsoft 365 in a gamified way. Simón also was one of the main designers that created the Gamified Solution for Arcelor Mittal (Aperam), improving safety behavior for the world’s largest steel manufacturer.
Prior to The Octalysis Group, Simón was a Gamification Consultant and Designer and has helped many companies in eCommerce, Healthcare, Manufacturing, and Education across continents. He helped Purdue University launch Project Saksham, a gamified platform to help women in India get out of poverty through entrepreneurship. He also won the Top 3 Award two years in a row for the Octalysis Prime Design Competition regarding his work in redesigning eBay and Habitica.
Simón also helped Buencafé Liofilizado, the largest coffee manufacturers in South America, optimize their worldwide distribution logistics in 60+ countries and reduce distribution time by 85% through reorganization and industrial engineering.
Academically, Simón obtained a degree in Industrial Engineering in Colombia National University, the No. 1 ranked university in Colombia. He also received a research scholarship by Purdue University to focus on discovering the specific correlations between different socio-economic variables and the different player types used in video games and in Gamification.
On the side, Simón likes to acquire new languages (currently Spanish, English, French, German and a little Japanese), practice Competitive Archery (#2 in his region), play the drums/piano, and playing as a Masters Rank player in Overwatch.Massimo IngegnoMassimo IngegnoGamification Consultant
Massimo is a Senior Gamification Consultant and Instructor. He’s based in Bangkok, where in addition to help companies and organizations create engaging experiences, co-directs the Design, Business and Technology Management (DBTM) international program at Thammasat University, a leading university in Thailand.
His interest lies at the intersection of human-focused design, human-centered design, platform strategies, and urban sustainability. With a unique multidisciplinary background and experience in economics, urban planning and design, he has worked in leading international institutions, including UN-Habitat and the Indian Institute for Human Settlements (IIHS).Chris TomassoChris TomassoGamification Consultant & Designer
Chris is a leading Gamification Consultant and Designer of The Octalysis Group. He pioneered the launch of Microsoft Learn and is the Author of five books on topics in gamification and personal development. He was the Co-Creator of the Craft Your Future framework, based on his analysis of World of Warcraft and how player introspection can motivate teams and improve communication.
Prior to The Octalysis Group, Chris was facilitating experiential workshops with Google, Intuit, Facebook, and several Silicon Valley startups through Synergy Learning Systems. He was also a Life Coach and Lifestyle Gamification Designer helping millennials achieve their potential through their career, relationships, and wellness.
Chris consulted and collaborated with the Malaysian government to create the Genovasi initiative, the innovation hub of Malaysia, solving the 15 Global Challenges. He also consulted Neurosky, the leading pioneer of EEG Biosensors that turn brainwave signals into a computer interface controller.
Having finished high-school at the age of 12, Chris pursued a degree in Film and Digital Media. He specializes in the power of storytelling as well as the intersection of technology and entertainment.
When he’s not solving problems of the world, Chris enjoys Ultimate Frisbee, card games, and snorkeling off the coast of Hawaii.Albertine CorreAlbertine CorreGamification Designer
Albertine is a consultant specialized in Gamification and Digital Engagement. She works with The Octalysis Group on projects in France and around the world.
She studied her Bachelor’s degree in France and Malaysia and is currently pursuing a Master’s degree in Business Consulting at the Paris School of Business.
Before joining The Octalysis Group, Albertine worked on employee engagement and innovation management projects, leveraging the powers of Gamification and Motivational Psychology.
When she is not creating engaging experiences for TOG clients, Albertine spends her time researching Open Innovation Platforms as a member of the newPIC Chair, rock-climbing and looking for new awesome board games and independent games (for study purposes, obviously!)Benjamin ZenglerBenjamin ZenglerGamification Consultant
Benjamin Zengler is a Gamification Consultant and Business Manager at the Octalysis Group with broad experience in designing engaging learning experiences and workshops.
Benjamin started his career as a design engineer, creating product-service-systems with a strong focus on user experience.
As a management consultant he developed and designed serious play workshops for clients such as Volkswagen Group, reaching more than 2000 Managers and taking part in the executive MBA Program of IMD Business School & University of St. Gallen.
In addition, Benjamin runs a Graphic & Industrial Design agency and build up a Podcast-as-a-Service start-up, providing corporates customized Podcasts for marketing purposesDirk van DiepenDirk van DiepenGamification Designer
Dirk is an Octalysis Gamification Consultant and Designer based in the Netherlands. He specialises in the craft of weaving together game mechanics with maximum synergy in order to ensure long-lasting user engagement.
Growing up with a passion to create contraptions to solve problems, Dirk went to the University of Twente to study Industrial Design. He spent many nights playing complex board games with a growing group of friends, regularly surprising the other players with new routes to victory. He also explored the process of designing and play-testing games extensively.
As a certified SolidWorks professional, Dirk has several years of experience in Mechanical Design Engineering. He is intrinsically motivated to work towards a healthier and more sustainable future. So when he discovered that the human-focused field of problem-solving interests him the most, he made a career switch to Gamification.Jerry FuquaJerry FuquaSenior Advisor
Jerry has been a serial entrepreneur, investor, and technology advisor, with over 25 years of experience building and scaling technology companies. He was an early pioneer of commercial web services, initially as co-founder and CTO of Internet Information Systems, Inc. (subsequently Surgery.com) and later as co-founder and CTO of World Point Interactive.
Jerry was on the Executive Committee of the MIT-Stanford Venture Lab (VLAB), which focuses on the success of high-tech entrepreneurial ventures by connecting ideas, technology and people. He was the Event Chair for the 2012 VLAB forum on Gamification – “Gamify Everything – from Monetization to Social Benefit,” as well as the Event Advisor for the groundbreaking 2013 “Virtual Currencies” forum at Stanford.
Jerry received a Doctorate in Oceanography and an MBA in International Business from the University of Hawaii. He received his Bachelors in Mathematics and Masters in Physics from UCLA.