Sabrina Bruehwiler is a Gamification and Behavioral Designer for The Octalysis Group with over a decade of experience in Visual Communication and User-focused Design. Sabrina spearheaded gamification design and Gameful UX for companies such as Avon, Yahoo!/Verizon Media, and Betty Bossy. She designed experiences to empower women worldwide to become entrepreneurial through her work with Avon and alongside Suzy Batiz, the Founder of Poo-Pourri and rated #77 on Forbes richest self-made women in America (2019).
Sabrina also designed engaging and gamified experiences for Verizon Media, Aperam under Arcelor Mittal (the world’s largest steel manufacturer), and many other companies in the medical, cryptocurrency, education, and insurance space.
Sabrina is an International Keynote Speaker on various issues such as Gender Diversity, Gamification, and HR Engagement. She has spoke at events such as The Service Desk & IT Support Show (SITS) in London, HR Gamification Day in Madrid, Gamefed hosted in Turkey, Gamification Europe 2017, and in the “Play” exhibition hosted by the Swiss Museum Stadtmuseum Aarau. She also became one of the five Steering Committee Members of Gamefed, the world’s largest community of gamification professionals.
Prior, Sabrina was the Founder of the creative agency User Adventure for over ten years, with clients such as Vodacom, Franke AG, Jet, and T-Systems. Sabrina holds a B.A. in Visual Communication from the Lucerne University. She later acquired an Executive MBA at the Kingston Business School and graduated #1 in her class with Distinction. Outside of her professional life, Sabrina is the published author of the book Buorre Mátki: Reise nach Sápmi. She was also the Lead Singer for heavy metal bands such as Deep Sun, Eeriness, and As Sanity Fades. She now creates under the singer/songwriter name Sabrina Sona and has collaborated with renowned producers/songwriters from South Korea and Los Angeles.