Sabrina Bruehwiler

Sabrina Bruehwiler is a Gamification and Behavioral Designer for The Octalysis Group with over a decade of experience in Visual Communication and User-focused Design. Sabrina spearheaded gamification design and Gameful UX for companies such as Avon, Yahoo!/Verizon Media, and Betty Bossy. She designed experiences to empower women worldwide to become entrepreneurial through her work with Avon and alongside Suzy Batiz, the Founder of Poo-Pourri and rated #77 on Forbes richest self-made women in America (2019).

Sabrina also designed engaging and gamified experiences for Verizon Media, Aperam under Arcelor Mittal (the world’s largest steel manufacturer), and many other companies in the medical, cryptocurrency, education, and insurance space.

Sabrina is an International Keynote Speaker on various issues such as Gender Diversity, Gamification, and HR Engagement. She has spoke at events such as The Service Desk & IT Support Show (SITS) in London, HR Gamification Day in Madrid, Gamefed hosted in Turkey, Gamification Europe 2017, and in the “Play” exhibition hosted by the Swiss Museum Stadtmuseum Aarau. She also became one of the five Steering Committee Members of Gamefed, the world’s largest community of gamification professionals.

Prior, Sabrina was the Founder of the creative agency User Adventure for over ten years, with clients such as Vodacom, Franke AG, Jet, and T-Systems. Sabrina holds a B.A. in Visual Communication from the Lucerne University. She later acquired an Executive MBA at the Kingston Business School and graduated #1 in her class with Distinction. Outside of her professional life, Sabrina is the published author of the book Buorre Mátki: Reise nach Sápmi. She was also the Lead Singer for heavy metal bands such as Deep Sun, Eeriness, and As Sanity Fades. She now creates under the singer/songwriter name Sabrina Sona and has collaborated with renowned producers/songwriters from South Korea and Los Angeles.

We have a long and proven track record of creating high ROI engagement designs.

Contact us for a free consultation.

Joris Beerda

This article was written by

Joris Beerda

Joris Beerda is the Co-Founder and Managing Director of The Octalysis Group. As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris’ global career in creating engagement spans across 17 years, 15 countries and 7 languages. He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia.

Sabrina Bruehwiler Expertin in Gamification und Behavioral Design mit über 8 Jahren Erfahrung in visueller Kommunikation und User-Focused Design.

Sabrina führt und berät Startups in Afrika und Europa bei der Verbesserung der Kundenbindung durch Verhaltensforschung und Gamification und verfügt über fundierte Erfahrung auf globaler Ebene.

Sabrina hat in einer Vielzahl von Branchen gearbeitet, die von Technologie, Gaming, Kunst und Design, Werbung, E-Commerce und Bildung reichen. Durch ihre vielfältigen Erfahrungen hilft sie Unternehmen auf der ganzen Welt, um unnachahmliche Wettbewerbsvorteile auf dem Markt zu schaffen.

Sie besitzt einen Bachelor in Visueller Kommunikation mit Schwerpunkt Non-Fiktionale Illustration an der Universität Luzern und studiert derzeit einen EMBA an der Kingston Business School.

Außerdem unterstützt sie die Branche als Keynote Speaker auf internationalen Veranstaltungen.

We have a long and proven track record of creating high ROI engagement designs.

Contact us for a free consultation.

Joris Beerda

This article was written by

Joris Beerda

Joris Beerda is the Co-Founder and Managing Director of The Octalysis Group. As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris’ global career in creating engagement spans across 17 years, 15 countries and 7 languages. He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia.