How Octalysis helped revolutionise the Volkswagen Group Loyalty Program
In an earlier blogpost (here), we told you that we designed the new and fully gamified Rewards and Loyalty Program of the Volkswagen Group. We also mentioned that it has been launched in Austria and that we hope they will roll it out to 90…
Volkswagen Group empowers Loyalty Program with Octalysis Gamification!
The ‘old’ Loyalty programs You fly a mile, you earn a mile. Fly 1,000 miles, earn 1,000. After 100,000 miles…hurrah…you are Silver Level. Keep on flying! 1,000,000 miles here I come. Earning loyalty points are the corner stone of customer retention of many companies:…
Discover the 5 secrets to Octalysis Gamification on a shoestring (part 2)
Third step: Triggers After defining every Type that suits your experience, you need a way to measure the quality and quantity of the Desired Actions. This is when the Triggers come in. Triggers are specific features/actions that trigger the Achievement, and they need to be present…
eSports and Octalysis Gamification: a great match!
eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions…
Announcing the Winner of the 2018 Octalysis eBay Design Challenge
The Octalysis Group has been considered by many as the World’s leading Gamification and Human-Focused Design Company. Only last year we won a number of rewards including the Best Gamification Project of 2017 and Gamification Guru of the Year. One of the ways in which…
Octalysis Licensing Model Success: the Navo Orbico Case
The Octalysis Group is known for its successful Gamification projects in Employee Gamification as well as Product Gamification. Client and peer recognition of the value we bring means a lot to us, but we also want to share the value that our Licensing model brings…
TOG sponsor of Heroes of the Storm Esports Team “Team Octalysis”
To Make Games Meaningful Back in 2003, I had an epiphany that changed my life. I had just quit playing Diablo II and I felt a rush of emptiness. I spent thousands of hours becoming strong in a video game, but once I was done…
How Rebel Soldiers Created my Octalysis Journey
It was clear that the young rebel fighter did not know what to make of us. Our car must have seemed such easy prey. A white SUV without a military escort. All alone in the Chittagong Hill Tracts in Bangladesh. A peace accord had been…
How to Mimic Octalysis Engagement without Gamification
Because Not Every Situation Requires Gamification Let’s face it, not every experience requires explicit gamification to get results from your employees. If you’re the Head of HR or a human resources designer, you’d rather spend your resources on designing the workplace experiences that truly need gamification….
Yukai Chou: Voted Gamification Guru 2017
Yu-kai Chou has been voted as Gamification Guru of the Year 2017 by his Gamification practitioner peers. The memorable vote took place during the Gamification Europe Congress (28 – 29 November, in the United Kingdom). This is the 3rd time that the leading global Gamification…
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