What if the universe was designed just for us? What would it look like? How would a well designed metaverse apply gamification? For decades, designers have been trying to answer this question with their designs and creations but have mainly failed. Only the arrival of…

Do you remember when Facebook was just a college-only network? A tight-knit audience of young scholars could effortlessly connect with their classmates and find other students at their school with similar interests. Everyone shared some communal values. A sense of belonging. In today’s Facebook world,…

Remember the promise of the internet? A promise that it foretold of a world where people could effortlessly access infinite amounts of information? Where people could forge deeper connections from anywhere at any time. And where people could be totally free and unfettered in a…

The Metaverse misses a truly engaging user journey and is at risk of becoming another Second Life experience: a good looking digital space without any long lasting user appeal. In an earlier post we wrote about what needs to happen to combat this by combining…

Did the title of this article throw you off? If so, that is because we rarely equate fun things with boring concepts. Gaming, the metaverse, and virtual reality seem at odds with  academic subjects like behavioral economics. Yet explaining the success of successful games, VR…

The world has become an echo chamber of the words virtual reality, metaverse, and crypto. Now, many companies are jumping on the bandwagon… but will all of them succeed? Not unless they acquaint themselves with the mysteries of the human mind and how humans make…

In these glory days of crypto and the Metaverse, NFTs (Non Fungible Tokens) have risen to the top of the attention chain. NFTs are everywhere and every single self-respecting company is at least contemplating to design, market and sell their own NFTs. With this many…