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Was ist Gamification? Und was ist es nicht?

Was ist Gamification? Und was ist es nicht? thumbnail

Octalysis Gamification and the Hypocrite Brain

My friend told me the other day that she is really angry about the destruction of the Indonesian rainforest by palm oil producers. “It’s a shame! All these poor animals that die just because people want to buy highly processed food that is full of palm oil. It makes me sad!”

Explicit versus Implicit Gamification: 5 lessons

Gamification is a major buzzword in the creative and design spaces of today’s world. However, despite every designer and project manager constantly going on about it, few understand the driving philosophy behind it. Contrary to popular opinion, it does not mean getting customers and employees...

Octalysis: the Gamification Framework backed by Science

Most people have heard of The Octalysis Framework: the groundbreaking Gamification Framework that explains human motivation at its core. But did you know that Octalysis is also based on a strong foundation in behavioral and neurological science? In fact, The Octalysis Framework is the only...

Guiding Consumer Motivation for the Greater Good

Guiding Consumer Motivation Most people want to feel like a hero and contribute to a greater good, something bigger than themselves that provides meaning. But many lose heart when that comes at a cost. What if I told you that you can do something good...

5 Secret Ingredients for Audience Engagement in Museums

In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the...

Can The Witcher teach us about Customer Loyalty?

NETFLIX’s game-based The Witcher Series is popular. Very much so. In the first 3 days of its release, more than 30 million saw it. Meanwhile, millions more have played The Witcher Game Series. OK, it is popular, but why should businesses care? Why should you...

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