In an earlier blogpost (here), we told you that we designed the new and fully gamified Rewards and Loyalty Program of the Volkswagen Group. We also mentioned that it has been launched in Austria and that we hope they will roll it out to 90...

  The ‘old’ Loyalty programs You fly a mile, you earn a mile. Fly 1,000 miles, earn 1,000. After 100,000 miles…hurrah…you are Silver Level. Keep on flying! 1,000,000 miles here I come. Earning loyalty points are the corner stone of customer retention of many companies:...

Third step: Triggers After defining every Type that suits your experience, you need a way to measure the quality and quantity of the Desired Actions. This is when the Triggers come in. Triggers are specific features/actions that trigger the Achievement, and they need to be present...

eSports are a Big Item Big business is increasingly interested in eSports. Companies like Daimler Benz and others sign million dollar contracts to sponsor eSports teams. The Octalysis Group likewise passionately sponsors Team Octalysis (https://esports.heroesofthestorm.com/en-us/teams/2001/team-octalysis) in Heroes of the Storm. eSports are video games competitions...

The Octalysis Group has been considered by many as the World’s leading Gamification and Human-Focused Design Company. Only last year we won a number of rewards including the Best Gamification Project of 2017 and Gamification Guru of the Year. One of the ways in which...

The Octalysis Group is known for its successful Gamification projects in Employee Gamification as well as Product Gamification. Client and peer recognition of the value we bring means a lot to us, but we also want to share the value that our Licensing model brings...

To Make Games Meaningful Back in 2003, I had an epiphany that changed my life. I had just quit playing Diablo II and I felt a rush of emptiness. I spent thousands of hours becoming strong in a video game, but once I was done...

It was clear that the young rebel fighter did not know what to make of us. Our car must have seemed such easy prey. A white SUV without a military escort. All alone in the Chittagong Hill Tracts in Bangladesh. A peace accord had been...