Netflix has always employed elements in their design that can be found in games that help make users glued to their screens. Now they are taking Gamification to the next level with interactive storytelling. But does the new approach get users hooked? Let’s check the...
For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you...
If you are familiar with Gamification and the Octalysis Framework, you have probably come to a habit of applying it in your daily life to analyse games you play, or apps you use. (If you are NOT familiar with the Octalysis Framework, I will be...
Airbnb is an online marketplace for people to lease or rent short-term lodging, and to create or book local experiences. Airbnb has disrupted the hospitality industry and convinced millions of people to do something that was previously unthinkable: sleeping in a stranger’s home. Airbnb is one...
In an earlier blogpost (here), we told you that we designed the new and fully gamified Rewards and Loyalty Program of the Volkswagen Group. We also mentioned that it has been launched in Austria and that we hope they will roll it out to 90...
Facebook should be worried. While they haven’t lost users, their users growth rate has slowed. They have been fraught with scandal, government investigations, and links to political tampering. Public perception keeps getting worse. User retention is primarily a problem of user motivation. The Octalysis Framework...
I recently flew to Berlin with my colleagues from the Octalysis Group to meet a client. One evening, while walking around the city, we decided to buy water bottles and discovered a national policy that sparked our interest. At the cash register, the cashier...
The ‘old’ Loyalty programs You fly a mile, you earn a mile. Fly 1,000 miles, earn 1,000. After 100,000 miles…hurrah…you are Silver Level. Keep on flying! 1,000,000 miles here I come. Earning loyalty points are the corner stone of customer retention of many companies:...
