It has now become common knowledge that using Gamification in the workplace super charges employee motivation significantly. We already shared some great ROIs from one of our award winning applications earlier, here. We regularly achieve improvements in productivity and sales measurements of 60% and more....
In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns. What about pull marketing campaigns? These aim to get customers to...
THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to...
Die Wahrheit über Gamification – was steckt dahinter? Gamification ist ein Trendthema. Als Yu-kai Chou und ich die Octalysis Group gründeten, gab es nur wenig Interesse an diesem Thema. Einige Leute dachten sogar, es sei eine Entschuldigung für uns, mehr Spiele zu spielen (und das...
Most businesses are struggling to create happy and motivated people in the workplace. Unfortunately, this is not a new phenomenon. In fact, workers have been disengaged at work for decades. Despite an avalanche of products to make work more efficient and more engaging, the dismal...
Gamification ist nicht länger nur ein Buzzword. In den letzten Jahren haben immer mehr Unternehmen innovative Wege gefunden, um ihre Kunden und Mitarbeiter zu motivieren – indem sie Gamification und Human-Focused-Design einsetzen. Human-Focused-Design meint die Optimierung eines Produktes auf die Motivationen seiner Nutzer, weil Menschen...
How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...
Part 1: How the Octalysis Group succeeds in working across the world Virtually Happy Ever After The Octalysis Group prides itself on being a fully virtual workplace. We have no office. No physical place where my colleagues and I meet. The internet is our...
