Gamification ist nicht länger nur ein Buzzword. In den letzten Jahren haben immer mehr Unternehmen innovative Wege gefunden, um ihre Kunden und Mitarbeiter zu motivieren – indem sie Gamification und Human-Focused-Design einsetzen. Human-Focused-Design meint die Optimierung eines Produktes auf die Motivationen seiner Nutzer, weil Menschen...
How do you satisfy your customers? Many companies still focus on the wrong thing. They try to create the best product possible, but neglect the fact that it is the customer experience that supercharges customer satisfaction. Building stunning customer experiences – that’s how businesses win...
The truth about what is gamification. Gamification is a rapidly growing business. When Yu-kai Chou and I founded The Octalysis Group, there was only little interest in gamification. Some people even thought it was an excuse for us to play more games (and we did)....
Part 1: How the Octalysis Group succeeds in working across the world Virtually Happy Ever After The Octalysis Group prides itself on being a fully virtual workplace. We have no office. No physical place where my colleagues and I meet. The internet is our...
How to save the environment, Tweet style If you are a social media user, you may have seen the viral #trashtag challenge. It may have even inspired you, as it has many others, to actually take part in it. How did #trashtag become so popular...
It is just another day at work. You turn on your computer and the calendar shows your first-morning appointment: “Health and safety training. Full day.” You roll your eyes anticipating 8 long hours inside a training room to recap basic workplace safety, emergency procedures, risk...
Netflix has always employed elements in their design that can be found in games that help make users glued to their screens. Now they are taking Gamification to the next level with interactive storytelling. But does the new approach get users hooked? Let’s check the...
For Octalysis experts, staying on top of your Human Focused Design skills means to make sure you have an in-depth understanding of motivation. So you know your behavioral science. You know your UI/UX. And you know your business consulting best practices. These things make you...
