Today’s banking sector is undergoing great transformations and user engagement is the new big challenge. In this article, we will explore the experience design behind new mobile banking services such as Revolut and how gamification can take user engagement in mobile banking to the next...
My grandmother never did change her shopping behaviour much. She used to buy her daily groceries in one store only. Her bread at the same bakery. And her meat at the same market stand. Year in, year out. For decades. Your grandmother likely did the...
The Need for Digital (Engagement in) Transformation Most companies need to create digital experiences for their customers. The days are gone that we have large front desks that take care and guide people on their customer journey from ‘cradle to grave’. Now companies like banks,...
It has now become common knowledge that using Gamification in the workplace super charges employee motivation significantly. We already shared some great ROIs from one of our award winning applications earlier, here. We regularly achieve improvements in productivity and sales measurements of 60% and more....
In the previous blog post (if you have not read it, check it out here) we talked about how to leverage the 8 Core Drives of human motivation to design effective push marketing campaigns. What about pull marketing campaigns? These aim to get customers to...
THE question you’ve been asking yourself everyday If you are in the marketing field, you constantly wonder how to grab the attention of potential customers: “How do I get people to buy my company’s product, rather than my competitors’?” “How do I encourage people to...
Die Wahrheit über Gamification – was steckt dahinter? Gamification ist ein Trendthema. Als Yu-kai Chou und ich die Octalysis Group gründeten, gab es nur wenig Interesse an diesem Thema. Einige Leute dachten sogar, es sei eine Entschuldigung für uns, mehr Spiele zu spielen (und das...
Most businesses are struggling to create happy and motivated people in the workplace. Unfortunately, this is not a new phenomenon. In fact, workers have been disengaged at work for decades. Despite an avalanche of products to make work more efficient and more engaging, the dismal...
