The Metaverse: Business Opportunity of a Lifetime?
The Metaverse: Business Opportunity of a Lifetime? Imagine that you walk down the street. You are on your way to work. Suddenly, a buzz from your smartphone. You forgot to log out of the game you are playing. Now your team pings you to join…
6 Mistakes of Products that Fail to Engage Users
With technology advancing faster than ever, anybody can launch a new product. There are now thousands of apps launched daily, but most of them fail. The most common cause of this failure is product limbo: the product works but fails to engage users. At The…
Maximise employee engagement by promoting Fun at Work (2/2)
Fun has officially entered the realm of work. More and more businesses are harnessing the powers of fun at work to increase employee engagement, productivity, job satisfaction and much more. In the first article of this series, we identified the many business benefits of creating…
Maximise employee engagement by promoting Fun at Work (1/2)
You might be thinking “Why would I want to promote fun at work? I run a serious business.” After all, fun is the opposite of work, right? In fact, it isn’t! The opposite of work is idleness! And the opposite of fun is boredom. Let’s…
5 Secret Ingredients for Audience Engagement in Museums
In a previous article, we shared with you 12 Gamification examples regarding the transformation of visitor experience in museums. That article showed a diversity of initiatives from museums to foster audience engagement. However, it also revealed that these initiatives did not engage visitors in the…
8 Tips to motivate Social Media activities in your company
Many employees are constantly on Social Media, yet they rarely post about their companies or industry. Posting about their social life is just so much more engaging it seems. But companies lose out on a major Social Media marketing resource by not utilising their workforce…
Playing the Starbucks Game – An Analysis through the Octalysis Lens
Starbucks was one of the first iconic chains that transformed commodity consumption into a daily gratifying experience. For years, millions of coffee enthusiasts treated Starbucks as their “third place” beyond work and home. This is not only because of its culture and overall experience, but also because of their highly effective gamified mobile app.
- The Metaverse: Business Opportunity of a Lifetime?
- 3 Key elements to guarantee lasting value of your NFTs
- Designing the Metaverse: the missing element that could destroy the Metaverse
- 12 Gamification examples transforming the visitor experience in museums
- Extraordinary Gamification Examples That Changed the Food & Beverage Industry (Part 1)